Evaluation of Entry into Ice cream Business - BRAC University ...

other information used to estimate different financials and work out the entry strategy for UBL in
this report. This is especially true in case of the business projection section, where information on
the exact size of the target group, market share for the initial years, distributor and trade margins,
supply chain costs, etc. have been omitted. Much of the data provided has been modified to
maintain confidentiality.
� First of all, convenience sampling was used for research and this warranted for some biasness in
input from traders and consumers of qualitative study.
� All the market competitors are private companies and thus amount of available public information
is few. Also, no research or advertising agency formally tracks the industry. In many cases recent
concrete data was not available and estimations had to be made.
� Research was conducted only in Dhaka even though ice cream consumption habits and
distribution issues (e.g. electricity) in other areas of the country can vary in future with proper
expansion of the ice cream industry beyond capital and metro cities.
Evaluation of Entry into Ice cream Business for Bangladesh Limited 4