Evaluation of Entry into Ice cream Business - BRAC University ...

2.2.6 Unilever of Today:
Unilever is truly a ‘multi-local’ multinational with operating companies and factories on every continent.
They have a portfolio of brands that are popular across the globe - as well as regional products and
local varieties of famous-name goods. This diversity comes from two of their key strengths:
� Strong roots in local markets and first-hand knowledge of local cultures
� World-class business expertise applied internationally to serve consumers everywhere
Unilever recently completed the five-year Vitality company initiative in which it began to converge the
marketing of disparate arms of their business, including personal care, dieting, and consumables into
an umbrella function. More than ever, Unilever brands are helping people 'feel good, look good and
get more out of life' – a sentiment close to William Lever's heart over a hundred years ago.
2.3 Unilever Bangladesh Limited (UBL)
Lever Brothers Bangladesh established its manufacturing facility in 1964 at Kalurghat in Chittagong.
Productions started off with Lux and Lifebuoy soap. After meeting the local demand, the surplus
production was shipped to Pakistan. It was after independence that Lever Brothers Bangladesh Ltd
was constituted with Unilever owning 60.75% shares and the Government of Bangladesh owning the
remaining 39.25% shares. In 2004, Lever Brothers was renamed Unilever Bangladesh Limited in
order to align their corporate identity and logo with the global Unilever.
By tapping into the vast know-how base of the parent company - Unilever, Lever Brothers was able to
make their products available to the consumers at an affordable price. In the last decade, Unilever
has consistently been achieving double-digit growth in Bangladesh, with an annual turnover reaching
at BDT 1 billion in 2006. Unilever procures 40% of its inputs from local sources and spends about
BDT 150 crores annually in Bangladesh for promotional activities, including advertisements, for its
products.
Its current offices are located in:
Factory: Unilever Bangladesh Limited
51 Kalurghat Heavy Industrial Area
P. O. Box # 125
Chittagong – 4000
Bangladesh
Corporate Office: Unilever Bangladesh Limited
ZN Tower
Plot No. 2, SW (1)
Road No. 8
Gulshan – 1
Dhaka – 1212
Bangladesh
Evaluation of Entry into Ice cream Business for Bangladesh Limited 8