Deliverable 3.1 Business Analysis - Green eMotion Project

1.3 Conclusion from the Stakeholder Analysis
Another essential source of information to enable convenient pan-European charging is the project
partner’s experience regarding e-Mobility infrastructures, as well as related processes and requirements.
In order to provide a high level of clarity and readability, the following results from the Stakeholder
Analysis are separated into three different groups: Utilities, Automotive OEM and E-Mobility Service
Providers, which in this case are represented by Better Place which appears to be very advanced in the
field of electro mobility.
Utilities
Results that can be drawn from the utilities’ interviews are that every interviewee decided to have bilateral
agreements with their demonstration project partners in order to enable roaming between the different
partners’ charging infrastructures. Identification and authentication is realized in two different manners:
While Endesa and Enel use centralized systems to manage the communication between different
parties, EDF stated that customer data is stored on every partner’s databases. Independent from the
different solutions, parties involved needed to agree on standardized IDs.
With regard to agreements on standardized ID formats the situation in Green eMotion is equal to the
partner’s experience. In order to enable roaming in a pan-European context, standardized IDs used by all
parties involved is crucial in order to successfully identify customers in a roaming scenario.
But regarding the underlying system architecture some modifications need to be undertaken: While
partners chose to have bilateral agreements with their project partners in ongoing demonstrations, in the
pan-European context it appears to be impossible to require all parties to have agreements with every
other party participating in the e-Mobility environment. On this way, a European Market Place could help
to reduce entry barriers to potential small service providers or utilities such as Stadtwerke or
municipalities.
Automotive OEM
From Automotive OEM perspective, a coherent European approach for a common market place is seen
as a key prerequisite to enable a mass scale, European-wide EV introduction. In the course of that, the
OEM business model concerning electric mobility requires that the customer contact is brand orientated
specific (via e-mobility provider platform) and not directly via the Clearinghouse.
In order to provide the required interoperability to all project stakeholders, the interactions, processes and
communication between Marketplace stakeholders need to be described in detail. On this way, European
standards could be established as well as a contractual framework to address the question whether in the
future the access to the EVSE is possible under existing grid regulations or a separate regime for 3 rd party
access is required. Another important aspect for the definition of a Business Scenario is the underlying
business model of the Marketplace and/or Clearinghouse.
Another key issue to Automotive OEMs is to provide basic mobility services to European customers from
an early project phase. Therefore, just one access regime to a variety of proprietary solutions driven by
demonstrations and industrial deployments should be deployed, without customers being forced to have
contractual relationships to a multitude of service providers.
At last, combined parking and charging is seen as a key driver for growth especially in urban areas. After
the initial project phases (approximately after 2013) quick introduction of value added services should be
enabled in order to support a mass market development.
GA MOVE/FP7/265499/Green eMotion WP 3: Deliverable 3.1 Page 10 of 147