Boxoffice-August.02.1976

will have little or no effect on total sales.
And when such action is coupled with reductions
on the price of the large sizes,
also in penny increments, this tends to dramatize
the savings available to the consumer
by trading up.
Another strategy that has worked well is
adding the third size when it is not available.
Consumers are not only provided with
buying options which are reasonable at all
levels, they are provided with trade-up incentives
as well. You can add a third size,
which will increase your overall profits
without the need for price increases, when
it is properly promoted. Too, on a cost-perounce
basis the consumer receives a better
value by trading up. This is a sound, valueoriented
pricing and promotional strategy
for those handling only two sizes of soft
drinks. It's structured with the consumer
in mind, and it can provide you with a significant
improvement in soft drink profits
that will be lasting.
the
,,
§weet smell
ofsuccess
without tefirigeratkm
Pricing Promotional Packages
What is the right price for a promotional
package? In other words, how can you
determine if you are making any money;
in fact, increasing your check averages?
Where is the break-even point? How much
do you have to sell to overcome the discount
you're offering? Well, basically, the
right price is any price that offers a value,
a bargain, a price that will stimulate sales.
In summary make sure that everything
and everyone is emitting the quality image
—from the front door or ticket window
to the atmosphere of the concession stands
to the cleanliness of the restrooms. Through
adroit price/ packaging, allow your customers
to walk away to tell others about your
top quality, delicious foods and snacks that
are reasonably priced, instead of "What a
rip off! A handful of popcorn and a cup
of ice. Next time we're bringing our own."
Finally, the catalyst that fuses the promotional
hardware into achieving your goal
is your creative and imaginative ability.
Your means of effective implementation,
the enthusiasm, and excitement you build
into your employees, and into the promotion,
will determine your degree of success
in
building up your business.
c^^^^^
Get golden, better-tasting
popcorn with a tantalizing
aroma that sells. Wrapped,
pre-measured, ready to use
bars eliminate waste.
Go PVO.
^J; *^* Delicious popcorn topping oil
looks, smells, tastes better 'n butter with PVO's
"Magic Ingredient!' Easy pour. No waste.
a successful theatre-
Hard Work
BOXOFFICE ;:
August 2. 1976
PVO International Inc.
Vegetable Oil Is Our Middle Name
Call Mike Bresnahan 314/621-4345
Central Division • 3400 N. Wharf • St. Louis, Missouri 63147