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Boxoffice-August.02.1976

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Manager/Operator-

Continued from pai^e 25

and the first hundred feet of the incoming

reel to make sure they match.

If you get a bad print, complain ... If

you never have read a film contract, it

would be wise to do so. Most contracts state

that if a defective print is received at your

theatre, the exchange must be advised on

opening day, or you may be held responsible

for print damage that you did not do.

If the print is bad, complain to the exchange.

This does not mean that three splices

per reel constitute a bad print; but, heavy

scratches, paint spilled on sound tracks,

prints run out-of-sprocket and scorched

prints should be reported. You even may

be lucky enough to get a

better print.

If you damage a print . . . Report it to

your home office. Every operator has at

one time or another inadvertently damaged

film, so go on and report it. It is then up to

the home office.

Remember the other guy Today, a vast

number of prints are not inspected completely

prior to shipment. If you worked

a print into good shape, be proud of it.

return it in good condition, and perhaps

your next print will be in good shape too.

(This no doubt is wishful thinking.)

The patron comes first . . . With saturation

bookings today, a record number of theatres

and vast differences in admission prices,

there must be reasons why patrons attend

your theatre, rather than the one down the

street.

One of these reasons is screen quality.

Remember, you may have a million-dollar

lobby, carpet that is twelve inches deep,

concession girls who look like Claudia

Cardinale, and lO-cent popcorn, but if you

don't have screen quality, they won't he

back. Keep on schedule, on the screen, infocus,

in-frame, and the sound at a comfortable

level. If the patrons become aware

that there is someone running the sho\^

then you are a failure. The movies ha\c

magic. Patrons couldn't care less about prini

problems, bad splices, late-arriving prinis

and equipment problems. They came lo

your theatre to be entertained; and, brother,

you had better entertain them. If you give

them a sloppy show, they will reward you

by staying away in droves.

Sounds like it isn't a bed-of- roses? If it

were easy, you wouldn't have the job as a

m.anager/ operator. The home office of

your circuit feels that you must be above

average, or you shouldn't have been given

the opportunity.

Who knows, you might get bitten by the

"movie bug" so badly that you'll stay in the

business long enough to join the Motion

Picture Pioneers.

acousti-virall

Acoustical Fabric Wall Covering

Economy—Service—Satisfaction

Send for free brochure

2010 Somado Av., Columbus, Ohio 43085

BOXOFFICE ::

August 2, 1976

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