CSI in the News - CSI Today

A fresh look at promoting Staten Island from borough marketing
students
Published: Saturday, June 19, 2010, 4:41 PM
Vincent Gragnani / Advance Correspondent
STATEN ISLAND, N.Y. -- With visions of a high-rise hotel in St. George and an amusement complex in South
Beach, students in Prof. Rosane Gertner's senior marketing class at the College of Staten Island presented to
a panel of SINY members their ideas for a more positive, marketable borough.
The meeting of students, faculty and SINY's board of directors was the brainchild of attorney Lisa Bova-
Hiatt, who pitched the idea to CSI President Tomas Morales. Both are part of SINY, a non-profit organization
that seeks to promote the Island's cultural institutions and attractions.
Staten Island Advance/Hilton Flores
Members of the winning team -- College of Staten Island senior marketing students Kristi Draper, Sagi
Alkobi, Marcus Long and Robert Bates, left to right -- go over details of their presentation.
"This is the first time that we have worked extensively with college students," said Ms. Bova-Hiatt, a Dongan
Hills resident. "CSI is filled with bright and energetic students, and they are really an untapped resource."
After hearing from SINY members early in the semester, members of Ms. Gertner's class broke into six
groups, and each was asked to develop a plan to market Staten Island, with no limits on budget or
Page 116 of 154