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were raised.
"I always knew about the historical centers, the cultural centers," said Ms. Draper, a native Staten Islander.
"But we took a trip down to Bay Street, and we saw all of this vacant space. We were sitting there saying,
'we can build this into something amazing.'
"We've learned about SWOT analyses from textbooks," she added. "But actually putting this exercise into
play showed us how important marketing really is. It showed us how to use these lessons in everyday life."
Prof. Gertner said the exercise helped her students to see beyond traditional product marketing.
"It was a great opportunity to learn about place marketing, that you can market a place, a community, just
as you might market a product or service," she said. "It opened their mind about how broad marketing
theory is."
SINY Executive Director Larry Ambrosino said he was impressed with the enthusiasm of the students and
hopes SINY will continue to tap the ideas of young people in the future.
Joining Ambrosino and Ms. Bova-Hiatt as presentation judges were Staten Island Advance Editor Brian Laline
and attorney Robert Scamardella. SINY members will discuss the winning concept at their June board
meeting.
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