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Brambles 2006 Annual Report - Alle jaarverslagen

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22<br />

<strong>Brambles</strong><br />

<strong>2006</strong> <strong>Annual</strong> <strong>Report</strong><br />

Europe: Reusable Plastic Containers reduce<br />

product damage, increase load stability and<br />

provide an efficient loading and unloading<br />

solution for CHEP customers.<br />

Americas: Perfect Plants, like this one in<br />

Florida, combine knowledge and best practices<br />

from CHEP service centres around the world<br />

and are projected to deliver US$100 million in<br />

productivity savings over the next five years.<br />

Australia: CHEP’s reusable automotive crates<br />

provide Ford with a more efficient supply chain<br />

by improving ergonomics and eliminating waste<br />

while also protecting parts in transit.<br />

CHEP performed well in all regions during the year and<br />

the highlights of its financial performance included:<br />

• sales of US$3.0 billion, up 8%;<br />

• comparable operating profit 1 of US$703.8 million,<br />

up 32%; and<br />

• return on capital invested of 25%, up from 18%<br />

last year.<br />

The growth in sales was due to existing customers<br />

growing their businesses, existing customers awarding<br />

CHEP new business and the CHEP sales force winning<br />

new customers.<br />

At the same time, greater operational efficiency and<br />

improved asset control led to lower costs.<br />

Overall customer satisfaction, which is measured and<br />

monitored on an annual basis, also improved when<br />

compared with the previous year.<br />

In September 2005, Dave Mezzanotte was appointed<br />

Chief Operating Officer of CHEP with responsibility for all<br />

operational activities around the world. He was previously<br />

President of CHEP Americas. Mr Mezzanotte has retained<br />

responsibility for CHEP USA, while each of CHEP’s<br />

principal regions – Europe, Asia-Pacific, Africa, Canada<br />

and Latin America – report to him.<br />

Mr Mezzanotte also sponsors the nine global councils<br />

that bring together CHEP leaders from around the world<br />

to identify and leverage best practices, align policies and<br />

procedures and share resources for the maximum benefit<br />

of CHEP and its customers.<br />

These global councils are important vehicles for<br />

standardisation that drive continuous improvement<br />

across the globe. Improvement ideas are created by<br />

council members or identified through the sharing of<br />

best practices. The Zero Harm Council, for example, is<br />

focused on driving step change improvements in safety<br />

performance. This year, the Zero Harm Council created and<br />

launched a new measurement and global audit process to<br />

enhance results. Similarly, the Logistics Council was able<br />

to identify a best practice network optimisation process in<br />

CHEP Europe that was launched across the globe.<br />

CHEP Americas<br />

CHEP Americas – which includes the USA, Canada,<br />

Mexico, Brazil, Chile and Argentina – delivered a particularly<br />

strong performance driven by robust sales growth and<br />

further improvements in operational efficiencies.<br />

CHEP Americas is managed as three operating units –<br />

the USA, Canada and Latin America. The USA contributed<br />

80% of sales, Canada 10% and Latin America 10%.<br />

Total sales for CHEP Americas increased by 10% to<br />

US$1,326.2 million, representing 45% of total CHEP sales.<br />

The main drivers of this sales growth were organic growth<br />

with existing customers and the addition of more than<br />

1,200 new customers across the region.<br />

Comparable operating profit rose by 56% to<br />

US$324.9 million as the increased sales were<br />

complemented by greater efficiency and lower costs.<br />

Outside the USA, CHEP Canada continued to increase<br />

sales at double digit rates in a mature market while<br />

CHEP Latin America is achieving a growth rate of more<br />

than 25% per year.<br />

CHEP Europe<br />

CHEP Europe sales grew by 6% to US$1,252.7 million<br />

and comparable operating profit rose by 20% to<br />

US$263.6 million.<br />

Completing the implementation of activity-based pricing<br />

and enhancing customer relationships were major focus<br />

areas for CHEP Europe. Activity-based pricing is critical to<br />

profitable growth in Europe because it aligns pricing more<br />

appropriately with the way customers use CHEP pallets.<br />

This closer link with customer activity results in improved<br />

asset control and therefore reduced capital expenditure,<br />

as well as increased margins and cash flow for CHEP.<br />

The move to activity-based pricing in Europe has now been<br />

completed. Customer surveys confirmed improvements in<br />

customer satisfaction across the business.<br />

In addition, a range of initiatives has resulted in improved<br />

asset management as evidenced by a higher control ratio in<br />

Europe (the number of pallet returns divided by the number<br />

of issues).<br />

Notes:<br />

All comparative trading measures referred to are in constant currency. The Directors believe constant currency comparisons to be relevant measures<br />

of business performance. Constant currency and comparable operating profit are defined on page 171.<br />

1 There was no difference between comparable and statutory operating profits in each of the <strong>2006</strong> and 2005 financial years.

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