Chemring Group PLC |Annual Report and Accounts 2012
Chemring Group PLC |Annual Report and Accounts 2012
Chemring Group PLC |Annual Report and Accounts 2012
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6<br />
Business review<br />
Our strategy<br />
Our strategy is to develop <strong>and</strong> build on our<br />
core competencies in energetic materials <strong>and</strong><br />
electronics for sensors, electronic warfare<br />
<strong>and</strong> network protection.<br />
Vision<br />
Our vision is to be the leading producer of<br />
protection systems <strong>and</strong> energetic products<br />
for the global defence market<br />
Counter-IED<br />
Establish technology<br />
leadership<br />
• Maintain technological lead<br />
in ground penetrating radar<br />
<strong>and</strong> counter-IED jamming<br />
• Become world leader in<br />
IED, chemical <strong>and</strong> biological<br />
threat detection<br />
• Become world leader in<br />
IED neutralisation <strong>and</strong><br />
demolition stores<br />
Pyrotechnics<br />
Displace weak competitors<br />
• Develop new products to<br />
deliver transformational<br />
capabilities in changing<br />
operational environments<br />
• Ensure position on next<br />
generation platforms for<br />
space <strong>and</strong> safety systems<br />
Establish<br />
technology<br />
leadership<br />
Counter-IED<br />
Maintain<br />
world<br />
lead<br />
Countermeasures<br />
Countermeasures<br />
Maintain world lead<br />
• Exploit lead in special<br />
material, spectral <strong>and</strong><br />
thrusted flares<br />
• Develop a market lead in<br />
naval launchers <strong>and</strong> decoys<br />
• Become the world leader<br />
in dismounted <strong>and</strong><br />
vehicle electronic warfare<br />
equipment<br />
• Establish niche position in<br />
network protection<br />
Munitions<br />
Develop niche prime position<br />
• Become a leading prime<br />
contractor for non-NATO<br />
customers<br />
• Become a supplier of choice<br />
for NATO primes<br />
Displace<br />
weak<br />
competitors<br />
Pyrotechnics<br />
Develop<br />
niche prime<br />
position<br />
Munitions<br />
<strong>Group</strong> strategy<br />
The <strong>Group</strong> strategy is balanced between our four segments –<br />
Counter-IED, Countermeasures, Pyrotechnics <strong>and</strong> Munitions.<br />
All these segments build on a fundamental underst<strong>and</strong>ing of the<br />
properties, characteristics <strong>and</strong> application of energetic materials,<br />
<strong>and</strong>, to an increasing extent, the application of electronics to<br />
provide new, high integrity solutions to difficult problems.<br />
Our strategy develops <strong>and</strong> builds on our core competencies:<br />
• Energetic materials – We will focus the business on products<br />
where we can exploit our extensive knowledge <strong>and</strong> expertise in<br />
explosive, pyrotechnic <strong>and</strong> pyrophoric materials. We will address<br />
niche, highly profitable markets with significant value-added<br />
manufacture/assembly, where barriers-to-entry are high. We will<br />
exploit the commonality of our technology <strong>and</strong> design expertise<br />
to generate a broad centre-of-excellence that can be maintained<br />
over the long term future.<br />
• Electronics for sensors, electronic warfare (EW) <strong>and</strong> network<br />
protection – A growing proportion of our business will be based<br />
on high integrity, high speed electronics for detecting <strong>and</strong><br />
analysing threats to enable a timely response. Many of these<br />
electronic systems will rely on data from multiple sensors <strong>and</strong><br />
may also be network-based.<br />
• High reliability <strong>and</strong> integrity – The nature of our products<br />
requires the highest levels of safety <strong>and</strong> reliability, particularly<br />
when their correct operation is life critical, as in ejection seats,<br />
or in chemical, biological or explosives detection. Manufacturing<br />
<strong>and</strong> product safety must always be one of our highest priorities.<br />
• Agile manufacturing – Our energetics manufacturing activities<br />
range in volumes from thous<strong>and</strong>s per day to tens per year, which<br />
requires intelligent, agile manufacturing at key centres-of-excellence.<br />
Our strategy is to consolidate manufacturing centres, where<br />
possible, to give high volumes. Expertise in automation <strong>and</strong><br />
flexible manufacturing will drive down our cost base <strong>and</strong> maintain<br />
competitive advantage. In electronics, we will retain control of<br />
quality by focussing on assembly <strong>and</strong> test.<br />
Organic growth strategy<br />
The first element of our organic growth strategy is to maintain a<br />
geographic footprint which reflects the balance of global defence<br />
spending. As military operations in Iraq <strong>and</strong> Afghanistan wind<br />
down, defence spending is migrating to the Middle East, Far East<br />
<strong>and</strong> South America. Our strategy is to target these growth markets<br />
<strong>and</strong> locally promote the full range of products which the <strong>Group</strong><br />
offers. Where we can identify a strong competitive advantage, we<br />
will establish manufacturing capabilities in key countries through<br />
equity participation in joint ventures, or in partnership with<br />
established local businesses, by transferring product, component<br />
<strong>and</strong> manufacturing technologies. We will exploit our transatlantic<br />
footprint <strong>and</strong> exp<strong>and</strong>ed manufacturing base by promoting exports<br />
from all our businesses to our customer base in over sixty countries<br />
around the world.<br />
<strong>Chemring</strong> <strong>Group</strong> <strong>PLC</strong> <strong>Report</strong> <strong>and</strong> <strong>Accounts</strong> <strong>2012</strong>