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Chemring Group PLC |Annual Report and Accounts 2012

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6<br />

Business review<br />

Our strategy<br />

Our strategy is to develop <strong>and</strong> build on our<br />

core competencies in energetic materials <strong>and</strong><br />

electronics for sensors, electronic warfare<br />

<strong>and</strong> network protection.<br />

Vision<br />

Our vision is to be the leading producer of<br />

protection systems <strong>and</strong> energetic products<br />

for the global defence market<br />

Counter-IED<br />

Establish technology<br />

leadership<br />

• Maintain technological lead<br />

in ground penetrating radar<br />

<strong>and</strong> counter-IED jamming<br />

• Become world leader in<br />

IED, chemical <strong>and</strong> biological<br />

threat detection<br />

• Become world leader in<br />

IED neutralisation <strong>and</strong><br />

demolition stores<br />

Pyrotechnics<br />

Displace weak competitors<br />

• Develop new products to<br />

deliver transformational<br />

capabilities in changing<br />

operational environments<br />

• Ensure position on next<br />

generation platforms for<br />

space <strong>and</strong> safety systems<br />

Establish<br />

technology<br />

leadership<br />

Counter-IED<br />

Maintain<br />

world<br />

lead<br />

Countermeasures<br />

Countermeasures<br />

Maintain world lead<br />

• Exploit lead in special<br />

material, spectral <strong>and</strong><br />

thrusted flares<br />

• Develop a market lead in<br />

naval launchers <strong>and</strong> decoys<br />

• Become the world leader<br />

in dismounted <strong>and</strong><br />

vehicle electronic warfare<br />

equipment<br />

• Establish niche position in<br />

network protection<br />

Munitions<br />

Develop niche prime position<br />

• Become a leading prime<br />

contractor for non-NATO<br />

customers<br />

• Become a supplier of choice<br />

for NATO primes<br />

Displace<br />

weak<br />

competitors<br />

Pyrotechnics<br />

Develop<br />

niche prime<br />

position<br />

Munitions<br />

<strong>Group</strong> strategy<br />

The <strong>Group</strong> strategy is balanced between our four segments –<br />

Counter-IED, Countermeasures, Pyrotechnics <strong>and</strong> Munitions.<br />

All these segments build on a fundamental underst<strong>and</strong>ing of the<br />

properties, characteristics <strong>and</strong> application of energetic materials,<br />

<strong>and</strong>, to an increasing extent, the application of electronics to<br />

provide new, high integrity solutions to difficult problems.<br />

Our strategy develops <strong>and</strong> builds on our core competencies:<br />

• Energetic materials – We will focus the business on products<br />

where we can exploit our extensive knowledge <strong>and</strong> expertise in<br />

explosive, pyrotechnic <strong>and</strong> pyrophoric materials. We will address<br />

niche, highly profitable markets with significant value-added<br />

manufacture/assembly, where barriers-to-entry are high. We will<br />

exploit the commonality of our technology <strong>and</strong> design expertise<br />

to generate a broad centre-of-excellence that can be maintained<br />

over the long term future.<br />

• Electronics for sensors, electronic warfare (EW) <strong>and</strong> network<br />

protection – A growing proportion of our business will be based<br />

on high integrity, high speed electronics for detecting <strong>and</strong><br />

analysing threats to enable a timely response. Many of these<br />

electronic systems will rely on data from multiple sensors <strong>and</strong><br />

may also be network-based.<br />

• High reliability <strong>and</strong> integrity – The nature of our products<br />

requires the highest levels of safety <strong>and</strong> reliability, particularly<br />

when their correct operation is life critical, as in ejection seats,<br />

or in chemical, biological or explosives detection. Manufacturing<br />

<strong>and</strong> product safety must always be one of our highest priorities.<br />

• Agile manufacturing – Our energetics manufacturing activities<br />

range in volumes from thous<strong>and</strong>s per day to tens per year, which<br />

requires intelligent, agile manufacturing at key centres-of-excellence.<br />

Our strategy is to consolidate manufacturing centres, where<br />

possible, to give high volumes. Expertise in automation <strong>and</strong><br />

flexible manufacturing will drive down our cost base <strong>and</strong> maintain<br />

competitive advantage. In electronics, we will retain control of<br />

quality by focussing on assembly <strong>and</strong> test.<br />

Organic growth strategy<br />

The first element of our organic growth strategy is to maintain a<br />

geographic footprint which reflects the balance of global defence<br />

spending. As military operations in Iraq <strong>and</strong> Afghanistan wind<br />

down, defence spending is migrating to the Middle East, Far East<br />

<strong>and</strong> South America. Our strategy is to target these growth markets<br />

<strong>and</strong> locally promote the full range of products which the <strong>Group</strong><br />

offers. Where we can identify a strong competitive advantage, we<br />

will establish manufacturing capabilities in key countries through<br />

equity participation in joint ventures, or in partnership with<br />

established local businesses, by transferring product, component<br />

<strong>and</strong> manufacturing technologies. We will exploit our transatlantic<br />

footprint <strong>and</strong> exp<strong>and</strong>ed manufacturing base by promoting exports<br />

from all our businesses to our customer base in over sixty countries<br />

around the world.<br />

<strong>Chemring</strong> <strong>Group</strong> <strong>PLC</strong> <strong>Report</strong> <strong>and</strong> <strong>Accounts</strong> <strong>2012</strong>

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