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Relationships - Banco Itaú

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Profile<br />

• Creating Value<br />

• Leadership in Sustainability<br />

• A New Bank, a New Culture<br />

• Key Indicators<br />

Memory Preserved<br />

The Memory Space facility, located within the <strong>Itaú</strong> Unibanco Business Center at our<br />

corporate headquarters, houses the story of two institutions that have joined forces<br />

to become one of the world’s ten largest financial services groups, according to US<br />

firm Bloomberg.<br />

The idea of preserving our memory was born in 2003, with the safekeeping, handling<br />

and providing of information to support our internal areas and business activities, and to<br />

promote our culture and values. The Memory Space features an exhibit area, a technical<br />

reserve for keeping document collections, research and technical treatment rooms and a<br />

mini-auditorium for viewing films, plus a refreshment area.<br />

To celebrate our 85 years of existence, in September 2009 the Memory Space opened its<br />

Joining Histories, Building the Future exhibit, which runs until May 2010 and takes visitors<br />

on a journey through time by recreating the parallels between our histories and the<br />

transforming ideas of our founders. The journey includes the technology revolution and<br />

growth of customer services, from the old manual processes to the latest in automated<br />

banking, right up to the time of the merger and our most recent initiatives.<br />

Social and Cultural Actions<br />

In the social and cultural areas we<br />

operate through three independent but<br />

complementary organizations that underline<br />

our contribution to sustainable development:<br />

Fundação <strong>Itaú</strong> Social, Instituto Unibanco<br />

and Instituto <strong>Itaú</strong> Cultural. With different<br />

strategy and governance structures, in 2009<br />

they helped present the 50th anniversary<br />

of the music of Roberto Carlos, the Salvador<br />

Carnaval, the Joinville Dance Festival and the<br />

Curitiba Theatre Festival, among other events,<br />

in addition to sponsoring all categories of the<br />

Brazilian national soccer team as well as other<br />

sports-related projects designed to train and<br />

develop Brazilian athletes. Total investments<br />

exceeded R$9 million.<br />

When visiting the facilities, visitors can access corporate information, photos of our<br />

headquarters and historical images displayed on interactive digital screens, all in an<br />

environment designed to stimulate knowledge and gain insights into history.<br />

12 <strong>Itaú</strong> Unibanco Holding S.A.

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