Relationships - Banco Itaú

Business
• Branches
• Consumer Credit
• Encouraging Microcredit
• Itaucred
• Insurance, Pensions and Capitalization
• Small and Medium-sized Companies
• Wholesale and Investment Bank
• Wealth Management & Services
• International Market
Responsible Performance Strategy
The integration of the operations of Itaú and Unibanco has brought benefits to all
clients through improved corporate governance risk management, as well as the
provision of a range of innovative products and services.
The merging of our operations also helped us increase the supply of
credit in 2009, even in an economic environment marked by uncertainties
and expectations. The challenge of creating a new institution with solid
and competitive bases and a leadership role in Brazil and Latin America,
has become a major objective to be achieved collectively, one that from
now on will be guided by our corporate Vision: Be the leading bank in
sustainable performance and customer satisfaction.
To continue in this direction we maintained one of our traditional competitive strategies: customer
segmentation, whereby we identify the needs of each customer group to create products and
banking services that meet and exceed the specific demands of a broad and diverse set of
individuals and companies.
In 2010 our main goals are to consolidate our operations in Brazil while preparing the framework
for the Bank’s employees to work in an organization that seeks to become a global player in the
international market. With a continual focus on customer satisfaction we support the growth of
credit operations and broader economies of scale across all business segments.
46 Itaú Unibanco Holding S.A.