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Relationships - Banco Itaú

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Panorama<br />

Solid bases<br />

for growth<br />

Amidst the global financial crisis of 2009 we focused on integrating<br />

the operations of the banks that were merged at the end of 2008.<br />

This process included selecting the teams and establishing our operating<br />

model, market approach and product portfolio. By year-end we had<br />

accomplished the integration, with the exception of the branch network<br />

conversion process, which will be completed in 2010.<br />

At the same time we maintained our strategy<br />

of establishing solid partnerships with wellestablished<br />

companies that are recognized<br />

for their expertise in specific niches, in order<br />

to expand the scope of our products and<br />

services, such as our new agreement with<br />

Porto Seguro. Our market share among<br />

privately-controlled banks remained stable in<br />

most business areas.<br />

Customer satisfaction and sustainable<br />

performance are priorities for us, and<br />

represent the basis of all our investments in<br />

human capital, technology and processes. In<br />

2010 our strategic goals are to grow the Bank’s<br />

operations in Brazil, prepare the Organization<br />

and our employees to perform in a bank that<br />

also competes in the international market,<br />

support the growth of lending operations<br />

and increase gains of scale in all customer<br />

segments. We expect to be able to offer better<br />

quality services at more affordable prices as<br />

a result of our investments in technology,<br />

training and development of new risk<br />

management methodologies.<br />

This year Brazil’s economy should return to<br />

its pre-crisis growth levels. The outlook is<br />

for Brazil to grow around 6% for the year.<br />

This optimism is linked to credit, which has<br />

begun the year at a fast pace, spurred by<br />

competition between banks and the gradual<br />

reduction of the default rate, thanks to<br />

improvements in the Brazilian economy which<br />

began in the second half of 2009. Credit is<br />

expected to grow 15% to 20%, driven by<br />

retail operations and small and medium-sized<br />

companies, in addition to growth of 20% to<br />

25% in mortgage lending for the property<br />

development segment.<br />

18 <strong>Itaú</strong> Unibanco Holding S.A.

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