Undergraduate Catalog 2010-2011 - SNHU Academic Archive ...

Course Descriptions
MAT 150 Honors Applied Finite Mathematics (3 credits)
A course designed for students who enter the university with
a demonstrated proficiency in high school algebra I and algebra
II. This course will contain all the topics from MAT 130,
but covered in more detail. In addition, this course will contain
topics selected from matrices and linear programming.
(Students who have successfully completed MAT 120 or
MAT 130 may not register for MAT 150.) Prerequisite:
Permission of the mathematics/science department chair.
MAT 200 Mathematics for the Humanities (3 credits)
This course is designed to stress the connection between
mathematics and modern society. The course curriculum is
designed in a manner which blends theory with application.
Topics are selected from the following general areas:
size, shape and scale, exponential growth and decay,
Euclidian, elliptical, and hyperbolic geometry, symmetry and
pattern, tiling and other related topics at the discretion of the
instructor. Prerequisite: MAT 130.
MAT 206 Mathematics for Elementary Education II
(3 credits)
This is the second course of a two-semester sequence which
explores the mathematics content in grades K-6 from an
advanced standpoint. Topics include: descriptive statistics;
probability; algebra; geometry and measurement. This
course is open to elementary education and early childhood
education students ONLY.
MAT 209 Honors Applied Calculus (3 credits)
The course will examine functions that are non-linearly
related. The fundamentals of differential and integral calculus
will be developed and applied to a variety of business,
life and social science settings. In the process of problem
analysis, mathematical software and/or graphing calculators
will enhance the course content. Prerequisite: MAT 150 or
permission of the mathematics/science department chair.
MAT 230 Discrete Mathematics (3 credits)
This course is designed to introduce students to mathematical
topics which are related to the design, programming, and
application of computers. Topics include propositional logic,
number systems, mathematical induction, algorithms and
pseudocode, encryption, matrix manipulation, combinatorics,
graph theory, and finite state automata. Prerequisite:
MAT 130 or MAT 150.
MAT 240 Business Statistics (3 credits)
A course designed for students in the School of Business. In
this course, students will learn how to apply a number of
statistical techniques to different business settings. Students
will learn how to solve statistical problems by hand and
through the use of Excel and SPSS. Topics will include probability
distribution functions, sampling distributions, estimation,
hypothesis testing, and linear regression. (Students
who have successfully completed MAT 120, MAT 220, or
MAT 245, MAT 250 may not register for MAT 240.) Prerequisite:
MAT 130, or MAT 106 and MAT 206.
MAT 245 Statistics for the Social Sciences (3 credits)
This course is an entry level statistics course for students
majoring in the social sciences. Research is an integral part of
the social sciences, and statistics is a foundation for research.
In this course, students will learn statistical techniques for
applications in the social sciences. Topics include probability
distributions, estimation, hypothesis testing, analysis of variance,
and multiple regression. Prerequisite: MAT 130, or MAT
106 and MAT 206. (Students who have successfully completed
MAT 120, MAT 220, MAT 240 or MAT 250 may not register
for MAT 245.)
MAT 250 Honors Statistics (3 credits)
This course is designed for students who have completed
MAT 150 with a grade of “B” or better. The topics explored
in MAT 240 and MAT 245 will be expanded and developed
with more depth. (Students who have successfully completed
MAT 220, MAT 240, or MAT 245 may not register for
MAT 250.) Prerequisite: MAT 150 or permission of
Mathematics/Science Department Chairperson.
MAT 480 Independent Study (3 credits)
This course allows the student to investigate any mathematics
subject not incorporated into the curriculum. Prerequisites:
Permission of the instructor, the program coordinator
or department chair and the school dean.
Marketing
MKT 113 Introduction to Marketing (3 credits)
This course examines the organization’s functions for creating,
communicating, and delivering value to customers.
These functions, designed to meet customers’ needs and
organizational goals, include marketing research, environmental
monitoring, target market selection, product selection,
promotion, distribution and pricing.
MKT 222 Principles of Retailing (3 credits)
This course studies the basics of retailing and emphasizes the
development of retail institutions, store layout and design,
merchandising, pricing and problems retailers experience in
today’s business environment. Prerequisite: MKT 113.
MKT 229 Principles of Integrated Marketing
Communications (3 credits)
This course is designed to give students an understanding
of advertising, public relations, branding, corporate communications
and promotional strategies, and the role the
media, including social media and internet marketing, play
in advertising strategy. This course focuses on the planning,
research and creative skills needed to reach promotion
objectives. Prerequisites: MKT 113 and ENG 121.
MKT 230 Retail Sales Promotion (3 Credits)
This course focuses on sales promotion in the retail sector.
The specific needs of retailers in the areas of advertising,
visual merchandising, personal selling, and special events
planning are among the topics addressed. The culminating
project will be a sales promotion plan that will include a
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