Undergraduate Catalog 2010-2011 - SNHU Academic Archive ...

Southern New Hampshire University
56
Marketing Concentration
Contact: Dr. Patricia Spirou
Major Courses
Courses are 3 credits unless otherwise indicated.
MKT 337 Marketing Research
MKT 345 Consumer Behavior
MKT/INT 433 Multinational Marketing
Choose four of the following:
MKT 222 Principles of Retailing
MKT 229 Principles of Integrated Marketing
Communications
MKT 230 Retail Sales Promotion
MKT 320 Sales Management
MKT 350 Ethical Issues in Marketing
MKT 360 Direct Marketing
MKT 378 Brand Communication
Total Major Credits: 21
Free electives Credits: 27
Total Credits: 120
Organizational Leadership Concentration
Contact: Prof. Steven O. Booth
Major Courses
OL 215 Principles of Management
OL 322 Managing Organizational Change
OL 324 Managing Quality
OL 328 Leadership
OL 342 Organizational Behavior
OL
One 300- or 400-level OL or
BUS elective
Total Major Credits: 18
Free electives Credits: 30
Total Credits: 120
Small Business Management Concentration
Contact: Prof. Steven O. Booth
Major Courses
Courses are 3 credits unless otherwise indicated.
OL 215 Principles of Management
OL 317 Small Business Management
OL 320 Entrepreneurship
OL 324 Managing Quality
OL
Two 300- or 400-level OL electives
Total Major Credits: 18
Allied Courses
BUS 307 Business Law II
Total Allied Credits: 3
Free electives Credits: 27
Total Credits: 120
Sport Management Concentration (On Campus Only)
Contact: Dr. Doug Blais
Sport Management Core Requirement:*
SPT 111 Introduction to Sport Management
SPT 201 Governance & Management of Sport
Organizations
SPT 208 Sport Marketing
SPT 333 Sport, Society, and Ethics
Select two of the following:
SPT 307 Sport Law
SPT 310 Sponsorship
SPT 319 Sport Sales and Promotions
SPT 320 Media & Public Relations in Sport
SPT 321 Fitness Management
SPT 323 Golf Management
SPT 340 Practicum in Sport Management
SPT 364 Private Club Management
SPT 375 The Economics of Professional Sports in
the United States
SPT 401 Sport Facilities Management
SPT 402 Sport Revenue
SPT 415 Event Management & Marketing
(6 credits)
SPT 425 Sport Licensing & Strategic Alliances
SPT 430 Front Office Management
SPT 465 Global Sport Business
Total Major Credits: 18
Allied Course
OL 215 Principles of Management
Total Allied Credits: 3
Free electives Credits: 27
Total Credits: 120
* Students completing a Sport Management concentration
must earn a minimum of a “C” grade in all courses.
Computer Information Technology
Department Chair: Dr. Lundy Lewis
Southern New Hampshire University’s IT major is reaching
a new generation of students with innovative programs that
integrate IT with other disciplines, including business, entertainment,
information security, and management. The next
generation of IT professionals will be better prepared than
any preceding one to balance the demands of being both a
businessperson and a technologist, thanks to the integration
of IT studies with business courses and skills such as game
design, information security, and global IT management.
IT is projected as the second largest area of occupational
growth in the United States, and the message from industry
is that there is a need for a combined capability of IT and
general business skills. SNHU is well positioned to respond
to this need. We provide a depth of both core and elective
IT classes that provide graduates with a solid foundation for
entering the new business landscape. Students can focus
their elective courses to concentrate on areas such as digital
graphics, IT security, and other high-demand areas.