Undergraduate Catalog 2010-2011 - SNHU Academic Archive ...

Course Descriptions
SPT 208 Sport Marketing (3 credits)
Students study current sports marketing issues and apply
marketing techniques to develop an effective sports marketing
plan. Prerequisite: MKT 113.
SPT 307 Sport Law (3 credits)
This course presents the legal issues that are specific to the
management of sport programs at the professional, college
and community levels. Prerequisites: BUS 206.
SPT 310 Sport Sponsorship (3 credits)
This experiential learning course provides students with the
opportunity to actively participate in their personal and professional
development. Through actively participating in the
learning process, students will enhance their experience and
understanding of the corporate sponsorship sales process
specifically in the areas of proposal development, research
and analysis, solicitation/sales, contracts, evaluation and servicing/managing.
Prerequisite: Permission of the instructor.
SPT 319 Sport Sales and Promotions (3 credits)
This course provides a cross-disciplinary approach to a variety
of marketing, sales and public relations issues that confront
sport managers. Prerequisites: ENG 121 and SPT 208.
SPT 320 Media & Public Relations in Sport (3 credits)
This course is designed to provide students with an understanding
of the role of media and public relations in the sport
industry. The primary aim is to familiarize students with
media relations, public relations, and community relations in
sport organization and how these areas are integrated into
the field of sport and the engagement of interdisciplinary
thinking. Prerequisite: ENG 121; or the permission of the
instructor.
SPT 321 Fitness Management (3 credits)
This course will provide specific information about personal
fitness. Topics include the purchase and use of fitness equipment
and staffing and management concerns for club, corporate
and collegiate settings. Prerequisite: Sophomore
standing or permission of the instructor. A $25 lab fee is
required to cover CPR certification.
SPT 323 Golf Management (3 credits)
Golf Management will prepare students for a career in one of
the most rapidly growing industries in the United States. Golf
and business are intertwined. Golf is a business comprised
of equipment, apparel, golf courses, travel, real estate development
and many other aspects. The combination of classroom
instruction, outside speakers and on-site visits will
prepare a student to enter this growing field. Prerequisite:
Junior standing or permission of the instructor.
SPT 333 Sport, Society, and Ethics (3 credits)
This course examines the major issues and controversies of
sport in society. Students will develop an appreciation of
the ways sport in society contributes to analyzing and understanding
human behavior in sports contexts. Students will
be encouraged to ask questions and think critically about
sports as part of social life. This course is cross-listed with
SOC 333. Prerequisite: COM 212 and Junior standing or permission
of instructor.
SPT 340 Practicum in Sport Management (3 credits)
This seminar combined with field experience (120 hours)
will provide an opportunity to apply theories, concepts, and
terminology into a practical experience in the field of sport
management. Specifically, this experience will provide the
student with a mentor and colleagues to learn about management,
leadership, decision making, communication, customer
service, and to develop as a future professional in the
field. Prerequisites: SPT 111 and permission of instructor.
SPT 364 Private Club Management (3 credits)
This course is an exploration of the world of private clubs,
club leadership and the administration of private club operations.
Topics covered include club organization, service
excellence and quality management, strategic management,
marketing clubs, human resource management, financial
management, food and beverage operations, golf operations
and recreational operations. This course is cross-listed with
HTM 364. Prerequisite: Junior standing.
SPT 375 The Economics of Professional Sports in the
United States (3 credits)
This course employs the models and theories developed in
microeconomics to study the sports industry in the United
States. The course applies three areas of economic theory to
the study of professional sports (baseball, basketball, football
and hockey) as well as intercollegiate sports. The three
areas of economic theory utilized are industrial organization,
public finance, and labor economics. This course is crosslisted
with ECO 375. Prerequisite: ECO 201.
SPT 401 Sport Facilities Management (3 credits)
The elements of managing sport facilities, including arenas,
stadiums and athletic complexes, form the content of this
course. Prerequisite: SPT 111 and Junior standing or permission
of the instructor.
SPT 402 Sport Revenue (3 credits)
This course provides students with a comprehensive understanding
of the many traditional and innovative revenue acquisition
methods available to sport organizations. Students will
be exposed to conventional income sources, including tax support,
ticket sales, concessions and fund raising, and will examine
more recent innovations related to licensing sport products,
media sales and corporate sponsorship. Prerequisite: ECO 201,
ECO 202, FIN 320, or permission of the instructor.
SPT 415 Event Management & Marketing (6 credits)
This experiential learning course provides students with the
opportunity to actively participate in their personal and professional
development. Only through actively participating in
the learning process will students enhance their personal
experience and their understanding of the sport event management
process and the leadership and management skills
involved. In the process, students will increase their knowledge
of various aspects of sport event management (budgeting,
operations, marketing, media relations, public relations,
sponsorship, registration, hospitality, volunteer management)
and apply that knowledge in the planning and execution of a
participatory sporting event. Students earn 6 credits upon
completing this course. Prerequisite: Permission of instructor.
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