Undergraduate Catalog 2010-2011 - SNHU Academic Archive ...

Academic Programs-School of Liberal Arts
Advertising Curriculum
Bachelor of Arts
B.A./B.S. Core:
48 credits
Liberal Arts Core:
18 credits
Major Courses
Courses are 3 credits unless otherwise indicated.
ADV 263 Advertising Copy and Design
ADV 429 Advertising Campaigns
ADV 340 Advertising Media Planning
COM 126 Introduction to Communication
COM 230 Graphics and Layout in Print Media
MKT 229 Principles of Integrated Marketing
Communications
Total Major Credits: 18
Students are encouraged to use 3, 6 or 12 credits of free
electives to complete a co-op work experience related to
advertising.
Select five of the following:
ADV 362 Advertising Account Executive Seminar
ADV 428 Promotional Research and Media
Measurement
COM 232 Desktop Publishing
FMK/GRA 101 Basic Design and Color Theory
MKT 230 Retail Sales Promotion
MKT 345 Consumer Behavior
MKT 360 Direct Marketing
Allied Courses
MKT 113 Introduction to Marketing
MKT 337 Marketing Research
Total Allied Credits: 6
Free Electives Credits: 15
Total Credits: 120
Graphic Design and Media Arts
Coordinator: Prof. Harry Umen
The mission of the SNHU graphic design major is to equip
students to be professional graphic designers competent in
the latest design technologies and educated in the cultural
contexts of the liberal arts. The SNHU graphic design major
will be the most technologically oriented B.A. graphics program
in the region. Its graduates will be equipped with high
level skills using professional equipment that will makethem
competitive in the marketplace. At the same time, its grounding
in liberal education and the humanities will give students
a cultural frame of reference that will enrich them both
professionally and personally. Their liberal arts background
will prepare them for undertaking “real-world” visual communication
projects that demand an understanding of a
broad range of content. Professional graphic designers turn
ideas into visual statements. The graphic design major will
be the program of choice for students who have artistic talent
or interests and also seek meaningful creative employment
upon graduation.
Graphic Design and Media Arts Curriculum
Bachelor of Arts
B.A./B.S. Core:
48 credits
Liberal Arts Core:
18 credits
Major Courses
Courses are 3 credits unless otherwise indicated.
COM 230 Graphics and Layout In Print Media
COM 232 Desktop Publishing
COM 421 Communication Theory and Research
FAS 110 Introductory Drawing
FAS 226 Digital Photography
FAS 320 History of Design
GRA 310 Digital Graphic Design
GRA 320 Introduction to Digital Imaging
GRA 410 Advanced Digital Graphic Design
GRA 420 Advanced Digital Imaging
Select one of the following:
GRA 101 Basic Design And Color Theory
FAS 310 Illustration
Total Major credits: 33
Free Electives Credits: 21
Total Credits: 120
Game Design and Development
Coordinators: Prof. Harry Umen
The B.A. in Game Design and Development is an exciting
multidisciplinary liberal arts program that offers students a
chance to combine a variety of creative and hands-on technical
interests. Game Design and Development integrates
professional skills in computer graphics, animation, audio,
and interactive programming. Additional emphasis in this
program is placed on creative storytelling techniques, and
the psychology and marketing of games.
Game Design and Development Curriculum
Bachelor of Arts
B.A./B.S. Core:
48 credits
Liberal Arts Core:
18 credits
Major Courses
Courses are 3 credits unless otherwise indicated.
IT 135 Interactive 3-D Virtual Environments
IT 207 Introduction to Digital Games
IT 303 Design of Virtual Game Environments
IT 305 Digital Game Development
IT/GRA 430 3D Modeling and Animation
IT 450 Artificial Intelligence
IT 465 Digital Multimedia Production
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