Digital Radio for Ireland: Competing Options, Public Expectations - BCI

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    Table of Contents  Acknowledgements  4  Executive Summary  5  Introduction  9  Overview of the project  9  Digital radio in Europe today  12  Mapping the future of radio  14  1  Survey Findings  16  1.1  Introduction  16  1.2  Digital Radio Platforms: Competing Options  16  1.2.1  Competing Platforms for Digital Radio  16  1.2.2  Which is the most important and why?  18  1.2.3  Features of DAB Family of Technologies  19  1.2.4  Multimedia Capability  20  1.3  DAB vs. DAB+  22  1.4  Future of digital radio in Ireland  25  1.4.1  Analogue Switch‐off  27  1.5  The economic, regulatory and market landscape for digital radio  28  1.5.1  Does Ireland need new radio services?  28  1.5.2  Barriers to further roll‐out of DAB  30  1.5.3  Incentives for Digital Migration  31  1.5.4  The Digital Radio Trial  33  1.5.5  Investment Plans for Digital Radio Services  35  1.6  Internet Radio  36  2  Strategic Interviews  42  2.1  Introduction  42  2.2  Coordinated policy, coordinating players  43  2.3  Technology: DAB versus DAB+?  45  2.4  Incentives and the need for Innovation  46  2.5  The Digital Radio Trial 20078  48  2.6  Equal access for all. Is it possible?  49  2.7  Barriers to Digital  51  2.8  What direction should Ireland take? Views for the Future  51  2.8.1  The external view  51  2.8.2  The internal view  52  3  Online Digital radio  54  3.1  Overview  54  3.2  Website Interactivity  57  3.3  Website Audio Content  59  3.3.1  The RTÉ 2FM website re‐launch  61  3.4  Connectivity and Interactivity  63    2 
3.5  A comparative online audit of European public broadcasters  64  3.5.1  Radio convergence  68  4  What Radio Listeners Say  70  4.1  Introduction  70  4.2  Digital radio listening – data and comparative context  70  4.3  Digital Radio in Ireland  74  4.4  User Focus Groups  77  4.4.1  What do radio listeners like about radio?  77  4.4.2  Awareness of DAB  79  4.4.3  Digital Radio on Digital TV: few fans  80  4.4.4  Envisaging the future: What would listeners ideally like?  80  4.5  The Digital Radio Trial 2007/8 – Audience Feedback  82  5  Conclusions and Recommendations  85  5.1  Overview  85  5.2  Challenges and Weaknesses  85  5.2.1  Economic challenges  85  5.2.2  Lack of role models  85  5.2.3  The consumer proposition  86  5.2.4  The community sector  86  5.3  Advantages and Opportunities  86  5.3.1  Strength of radio in Ireland  86  5.3.2  Late adoption of digital  86  5.3.3  New beginnings: new legislation and a new regulatory body  87  5.3.4  Radio licence renewals  87  5.4  Recommendations  87  5.4.1  Digital Radio Forum  87  5.4.2  Policy White Paper  87  5.4.3  Research  88  5.4.4  Policy Coordination  88  5.4.5  Sectoral Awareness Building  88  5.4.6  Public Information Campaign  89  Appendix I  Glossary of Terms and List of Abbreviations  90  Appendix II List of Survey Recipients  94  Appendix III    Online Questionnaire  96  Appendix IV  Interview question path  107  Appendix V  Focus group question path  108  Appendix VI  List of audited radio stations  109  References  115      3 
Page 1:       Digital Radio for
Page 5 and 6:   EXECUTIVE SUMMARY  This 
Page 7 and 8:   Online Digital Radio   
Page 9 and 10:   Overview of the project
Page 11 and 12: New  technology  options,  in
Page 13 and 14: standard digital radio system
Page 15 and 16:   Figure I: DRACE Future 
Page 17 and 18:    Answer Options  Essentia
Page 19 and 20: A  number  of  responses, 
Page 21 and 22: other digital offerings such
Page 23 and 24: 45% of respondents replied 
Page 25 and 26: worldwide for the much improved HE-
Page 27 and 28:   There is much less cert
Page 29 and 30:     Fig 1.8: New Radio 
Page 31 and 32: Illustrative responses indicate
Page 33 and 34:           Table 1.4: 
Page 35 and 36:   The trial was too limit
Page 37 and 38:     Fig. 1.12: Internet R
Page 39 and 40:       Table 1.5: Internet
Page 41 and 42: marketing and marketing spend
Page 43 and 44: A number of key themes em
Page 45 and 46: capabilities that were allowe
Page 47 and 48: Not all respondents agreed 
Page 49 and 50: Others like Willie O’Reilly
Page 51 and 52: 2.7 Barriers to Digital  Desp
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JP  Coakley,  RTÉ,  argued
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In each of the radio webs
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      Figure 3.4: Example
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3.3 Website Audio Content  Fi
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    Figure 3.8: RTÉ Radi
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  3.4 Connectivity and Intera
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Website  content       
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  In terms of the provisi
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information, as well as e
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      Figure 4.1: Irish
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  Figure 4.4:  RAJAR/MIDAS
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  Figure 4.6: Types of ra
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    4.4 User Focus Groups
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For several people the attr
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details about a book being
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listening  and  there  was 
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  5.1 Overview  5  CONCLUSION
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debate for the UK industry.
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  information  about  the 
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Digital One ‐ a joint v
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  Web 2.0 ‐ The use o
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Community services  Connemara
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      97   
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      99   
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      101   
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      103   
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      105   
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  APPENDIX IV   INTERVIEW
Page 109 and 110:
  List of audited Irish s
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• West Limerick 102   •
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•  NRK Folkkemusik  • 
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  REFERENCES  Abbink Spaink,
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JNLR. JNLR Figures For Janu
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