Digital Radio for Ireland: Competing Options, Public Expectations - BCI

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1.3 DAB vs. DAB+  The endorsement of DAB+, rather than the original DAB platform, as a better option for digital radio in  Ireland was re‐iterated when respondents were asked if they agreed that DAB was the right choice for  terrestrial  digital  broadcasting  in  Ireland  at  this  time?    or    alternatively  if  DAB+  would  be  a  better  choice.       Fig 1.4: Is DAB the right choice?    Fig.1.5: Is DAB+ a better option?    22     
45% of respondents replied that they did not know if DAB was the correct choice for digital radio in  Ireland at this time while nearly 30% believed it was not the right choice. Among individual sectors:  • RTÉ strongly believes that DAB is the correct choice for digital radio in Ireland at this  time and disagreed that DAB+ would be a better choice  • Among commercial radio operators, 70% said that DAB+ would be a better choice for  digital radio in Ireland.  40% disagreed that DAB was the right choice at this time while  35% said they did not know.    • In the community and special interest radio sector, 70% said they did not know if DAB  was the right choice; 50% felt that DAB+ would be a better choice though a third still  said they did not know if this was the right option.   Supporting the current adoption of DAB as a digital radio platform in Ireland, the following are some  of the comments offered:  No other digital platform can provide the advantages of FM, mobile, universal, free to air,  domestic etc as well as the advantages of a digital platform.  [RTÉ] Low cost and general availability of receivers originally designed for the UK market. Many of  the receivers now available in Ireland through branches of UK retailers already have DAB  technology supplied as standard. RTÉ are already developing a DAB platform and introduction  of another platform at this stage will cause confusion for the consumer.  [Dublin Rock Radio Limited - Phantom 105.2] It enhances the availability of radio choice to the listeners and allows stations such as ours be easily available to listeners outside our broadcasting area [West Limerick 102FM] As a long-term replacement for national FM networks, DAB will bring a wider choice of listening to the whole country with existing and new national services. It will also clear up to two-thirds of the existing FM band for use by local/regional/community broadcasters. The data side of DAB will bring a much improved radio experience to listeners. [Digital Radio Ltd] Against this, a large number criticized DAB as a format and its suitability as a digital radio platform for Ireland: Fidelity at common bit rates is worse than FM, error concealment is poor making mobile reception patchy. [Total Broadcast Consultants Ltd] We believe that in-car reception is essential and the problem with digital services is that do not fail gracefully. In fringe areas digital systems either work or they don't. [UTV Media plc] The power of the DAB transmitter. In the UK they adopted a network of low-power mux's meaning you need several transmitters to cover the London area. That is madness. We need to   23 
Page 1 and 2:       Digital Radio for
Page 3 and 4: 3.5  A comparative online a
Page 5 and 6:   EXECUTIVE SUMMARY  This 
Page 7 and 8:   Online Digital Radio   
Page 9 and 10:   Overview of the project
Page 11 and 12: New  technology  options,  in
Page 13 and 14: standard digital radio system
Page 15 and 16:   Figure I: DRACE Future 
Page 17 and 18:    Answer Options  Essentia
Page 19 and 20: A  number  of  responses, 
Page 21: other digital offerings such
Page 25 and 26: worldwide for the much improved HE-
Page 27 and 28:   There is much less cert
Page 29 and 30:     Fig 1.8: New Radio 
Page 31 and 32: Illustrative responses indicate
Page 33 and 34:           Table 1.4: 
Page 35 and 36:   The trial was too limit
Page 37 and 38:     Fig. 1.12: Internet R
Page 39 and 40:       Table 1.5: Internet
Page 41 and 42: marketing and marketing spend
Page 43 and 44: A number of key themes em
Page 45 and 46: capabilities that were allowe
Page 47 and 48: Not all respondents agreed 
Page 49 and 50: Others like Willie O’Reilly
Page 51 and 52: 2.7 Barriers to Digital  Desp
Page 53 and 54: JP  Coakley,  RTÉ,  argued
Page 55 and 56: In each of the radio webs
Page 57 and 58:       Figure 3.4: Example
Page 59 and 60: 3.3 Website Audio Content  Fi
Page 61 and 62:     Figure 3.8: RTÉ Radi
Page 63 and 64:   3.4 Connectivity and Intera
Page 65 and 66: Website  content       
Page 67 and 68:   In terms of the provisi
Page 69 and 70: information, as well as e
Page 71 and 72:       Figure 4.1: Irish
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  Figure 4.4:  RAJAR/MIDAS
Page 75 and 76:
  Figure 4.6: Types of ra
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    4.4 User Focus Groups
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For several people the attr
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details about a book being
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listening  and  there  was 
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  5.1 Overview  5  CONCLUSION
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debate for the UK industry.
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  information  about  the 
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Digital One ‐ a joint v
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  Web 2.0 ‐ The use o
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Community services  Connemara
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      97   
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      99   
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      101   
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      103   
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      105   
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  APPENDIX IV   INTERVIEW
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  List of audited Irish s
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• West Limerick 102   •
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•  NRK Folkkemusik  • 
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  REFERENCES  Abbink Spaink,
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JNLR. JNLR Figures For Janu
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Digital Radio for Ireland: Competing Options, Public Expectations - BCI

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