Digital Radio for Ireland: Competing Options, Public Expectations - BCI

marketing
and
marketing
spend
is
defined
as
the
source
of
funding.
40%
say
online
advertisement
is
an
important
source
of
funding
while
over
34%
mention
sponsorship.
Table
1.6:
Funding
for
Digital
Activities
How
are
you
funding
your
current
digital
activities?
RTE
 Licence
fee;
commercial
revenue
from
FM
services
National/Quasi
national
radio
Marketing
budget
FM
revenues
Internal
sources;
part
of
marketing
cost
of
existing
stations
Regional
radio
 Marketing;
digital
expenses
are
part
of
the
expenditure
programme
Local
radio
 Advertising
revenues;
analogue
revenues;
digital
activities
funded
as
promotional
expenses
Community
radio
 Mostly
no
funds
available;
exceptions
–
donations
and
yearly
grants
from
funders
Other
 Subsidy
from
other
business
activities
Private
investment
Over
 half
 of
 respondents
 said
 that
 their
 online
 radio
 activities
 were
 not
 generating
 any
 revenue.
 A
smaller
 number
 reported
 online
 advertisement
 and
 sponsorship
 as
 being
 of
 some
 importance.
Copyright
 issues
 were
 identified
 as
 a
 significant
 barrier
 to
 further
 development
 of
 internet
 radio
services,
 in
 particular
 podcasts,
 and
 many
 stations
 found
 this
 a
 major
 constraint
 in
 making
 their
broadcast
 output
 available
 on
 a
 listen
 again
 basis
 and
 curtailed
 the
 development
 of
 a
 commercial
revenue
model.
41