Digital Radio for Ireland: Competing Options, Public Expectations - BCI

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    Figure 3.2: Website content comparative chart  Figure 3.3: Example of promotional website with basic information                Source: http://www.lit.ie/wiredfm/, July 2009    56   
      Figure 3.4: Example of brochure website with dynamic content          Source: www.dublins98.ie, July 2009  3.2 Website Interactivity   We assessed the interactivity of radio websites on the basis of potential for audience feedback and  engagement as well as on the presence of entertainment and interactive ‘fun’ content.  Independent  commercial stations were the most likely to offer the widest variety of fun interactivity from polls to  competitions,  games  and  quizzes.  Polls,  games,  playlists  and  competitions  are  among  the  most  popular  form  of  entertainment  interactivity  while  several  music  based  stations  offer  DJ  blogs,  community alerts, song rating or a studio webcam. Some connect to social networking websites. In  terms of feedback interactivity it ranged from station to programme contact.              57   
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      Digital Radio for
Page 3 and 4:
3.5  A comparative online a
Page 5 and 6:   EXECUTIVE SUMMARY  This 
Page 7 and 8:   Online Digital Radio   
Page 9 and 10:   Overview of the project
Page 11 and 12: New  technology  options,  in
Page 13 and 14: standard digital radio system
Page 15 and 16:   Figure I: DRACE Future 
Page 17 and 18:    Answer Options  Essentia
Page 19 and 20: A  number  of  responses, 
Page 21 and 22: other digital offerings such
Page 23 and 24: 45% of respondents replied 
Page 25 and 26: worldwide for the much improved HE-
Page 27 and 28:   There is much less cert
Page 29 and 30:     Fig 1.8: New Radio 
Page 31 and 32: Illustrative responses indicate
Page 33 and 34:           Table 1.4: 
Page 35 and 36:   The trial was too limit
Page 37 and 38:     Fig. 1.12: Internet R
Page 39 and 40:       Table 1.5: Internet
Page 41 and 42: marketing and marketing spend
Page 43 and 44: A number of key themes em
Page 45 and 46: capabilities that were allowe
Page 47 and 48: Not all respondents agreed 
Page 49 and 50: Others like Willie O’Reilly
Page 51 and 52: 2.7 Barriers to Digital  Desp
Page 53 and 54: JP  Coakley,  RTÉ,  argued
Page 55: In each of the radio webs
Page 59 and 60: 3.3 Website Audio Content  Fi
Page 61 and 62:     Figure 3.8: RTÉ Radi
Page 63 and 64:   3.4 Connectivity and Intera
Page 65 and 66: Website  content       
Page 67 and 68:   In terms of the provisi
Page 69 and 70: information, as well as e
Page 71 and 72:       Figure 4.1: Irish
Page 73 and 74:   Figure 4.4:  RAJAR/MIDAS
Page 75 and 76:   Figure 4.6: Types of ra
Page 77 and 78:     4.4 User Focus Groups
Page 79 and 80: For several people the attr
Page 81 and 82: details about a book being
Page 83 and 84: listening  and  there  was 
Page 85 and 86:   5.1 Overview  5  CONCLUSION
Page 87 and 88: debate for the UK industry.
Page 89 and 90:   information  about  the 
Page 91 and 92: Digital One ‐ a joint v
Page 93 and 94:   Web 2.0 ‐ The use o
Page 95 and 96: Community services  Connemara
Page 97 and 98:       97   
Page 99 and 100:       99   
Page 101 and 102:       101   
Page 103 and 104:       103   
Page 105 and 106:       105   
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  APPENDIX IV   INTERVIEW
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  List of audited Irish s
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• West Limerick 102   •
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•  NRK Folkkemusik  • 
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  REFERENCES  Abbink Spaink,
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JNLR. JNLR Figures For Janu
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Digital Radio for Ireland: Competing Options, Public Expectations - BCI

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