Digital Radio for Ireland: Competing Options, Public Expectations - BCI

for
 people
 within
 the
 same
 locality.
 
 Among
 other
 entertainment
 features
 found
 were
 DJ
 blogs,
popular
photo
galleries
(29),
weather
forecasts,
as
well
as
film
reviews
and
a
space
where
listeners
can
rate
music
played
by
the
station.
Feedback
is
another
interactive
way
of
attracting
and
engaging
web
page
visitors.
Stations
prefer
to
provide
 general
 contact
 information
 only
 (not
 addressed
 to
 any
 particular
 person
 –
 56
 stations)
 or
impersonal
email
forms,
which
are
ready‐made
and
as
well
not
addressed
to
particular
staff
members
(27
stations).
A
limited
number
of
stations
provide
detailed
contact
information
with
different
staff
members’
names
and
emails
or
phones
being
listed
(10).

Several
stations
placed
a
guestbook
on
their
web
page,
itself
a
form
of
a
feedback
as
well.
Few
stations
offered
an
actual
‘feedback
form’.
Following
its
revamp,
2FM
is
now
a
model
of
a
dynamic
website:

it
uses
the
web
page
as
a
tool,
a
guide
to
discovery
of
Irish
music
and
culture.
Not
only
does
it
provide
classic
features
such
as
videos,
games,
links
to
Facebook
and
other
networking
sites,
it
also
shows
the
playlist
of
songs
presented
on
air,
 with
 information
 about
 each
 artist
 and
 links
 to
 musicians’
 pages.
 Moreover,
 in
 the
 2FM
 space
listeners
 are
 able
 to
 comment
 on
 station‐related
 networking
 platforms,
 but
 they
 can
 also
communicate
 with
 DJ’s
 who
 have
 become
 online
 personalities
 and
 are
 now
 required
 to
 actively
participate
in
the
creation
of
content
online.
3.5 A
comparative
online
audit
of
European
public
broadcasters
Following
 the
 audit
 of
 Irish
 radio
 websites,
 we
 conducted
 an
 audit
 of
 103
 European
 public
broadcasting
 radio
 stations
 (Ireland,
 Denmark,
 Finland,
 France,
 Germany,
 Italy,
 the
 Netherlands,
Norway,
Poland,
Spanish,
Swedish,
Switzerland
and
UK). 34 

The
same
analytical
categories
(thematic
focus,
interactive
tools
and
audio
content
provision)
were
used.
All
of
the
radio
services
audited
had
a
website
and
79%
were
described
as
having
‘dynamic
content’,
multimedia
interactivity.
Table
3.4:
Audit
of
European
Public
Radio
Websites
Country
 IE
 DK
 FI
 FR
 DE
 IT
 NL
 NO
 PL
 ES
 SE
 CH
 UK
Number
 of
 10
 4
 7
 7
 11
 9
 7
 14
 4
 7
 7
 6
 10
PB
 Services
analyzed
Yes
 10
 4
 7
 7
 11
 9
 7
 14
 4
 7
 7
 6
 10
No
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
Website
category
Basic
info
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
 0
Basic
 info
 6
 0
 1
 0
 0
 8
 0
 2
 0
 4
 0
 1
 0
+interactivity
Dynamic
content
4
 4
 6
 7
 11
 1
 7
 12
 4
 3
 7
 5
 10
34 
A
full
list
of
all
stations
is
included
at
the
end
of
this
chapter.
64