Digital Radio for Ireland: Competing Options, Public Expectations - BCI

In
each
of
the
radio
website
audits
we
analysed
online
content
across
three
categories:
• The
website’s
thematic
focus
• The
website’s
interactive
tools
• Provision
 of
 audio
 content;
 whether
 linear
 or
 non
 linear
 (live
 streams
 /downloads
 or
podcasts)
In
terms
of
the
thematic
focus
of
a
radio
website
we
created
four
categories:
a) Brochure
model;
with
columns/pictures
and
categorisation
of
content
b) Promotional
model;
limited
to
one
or
two
pages
with
just
information
about
the
station.
c) Advertisement
model
–
where
advertisement
was
the
dominant
function
of
the
site.
d) Cultural
 model
 –
 where
 an
 information
 service
 is
 a
 dominant
 function
 of
 the
 site
 as,
 for
example,
in
community
radio
or
not
for
profit
stations.
Several
stations
would
have
a
range
of
indicators
across
those
thematic
functions
but
the
audit
has
highlighted
the
primary
indicator.
Of
the
91
number
of
radio
stations
audited,
81%

have
a
website
(4
of
the
22
community,
special
interest
and
institutional
services
did
not).
Only
9
of
the
22
temporary
services
had
a
website.

The
vast
majority
of
all
websites
were
of
the
brochure
type
and
offered
some
element
of
audio
content
on
the
site.
Website
National
Public
Service
Broadcaster
(4
FM
stations;
6
DAB
stations)
Table
3.1:

Website
Content
Provision
National
and
quasi
–
national
radio
services
(2)
Local
and
regional
,
and
multicity
commercial
services
­
55
(31)
Community,
special
interest
and
institutional
radio
–
(26)
Temporary
Services
–
(22)
Total
Yes
 10
 2
 31
 22
 9
 74
No
 0
 0
 0
 4
 13
 17
Website
category
Basic
info
 0
 0
 0
 5
 3
Basic
info
6
 1
 16
 13
 6
+interactivity
Dynamic
content
 4
 1
 15
 4
 0
Website
content
Station
info
 10
 2
 31
 22
 9
News
 4
 2
 13
 6
 0
Local
news
 0
 0
 9
 5
 0
Advertising
 0
 0
 11
 4
 2
Events
 1
 0
 9
 0
 0
Audio
material
 10
 2
 30
 17
 5
Other
 0
 0
 0
 0
 0
Thematic
focus
Purely
station
promotional
0
 0
 0
 2
 3
Brochure
website
 10
 2
 31
 20
 4
Advertising
channel
0
 0
 8
 1
 2
Cultural
portal
 0
 0
 8
 0
 0
32 
A
full
list
of
all
services
is
included
at
the
end
of
this
chapter.