Digital Radio for Ireland: Competing Options, Public Expectations - BCI

Fig.
1.10:
Digital
Radio
Trial
A
 variety
 of
 experiences
 and
 views
 on
 the
 success
 of
 the
 DAB
 trial
 were
 recorded
 in
 this
 question.
Positive
responses
included:
We
learned
a
great
deal
about
the
provision
of
content,
the
technology
and
the
public
proposition.
[RTÉ]
Very
positive
feedback
from
listeners
for
our
very
specific
niche
stations.
Surprisingly
positive
feedback
about
sound
quality
and
ease
of
use
which
we
weren't
expecting.
On
the
downside,
we
purely
got
to
provide
a
service
but
did
not
have
the
opportunity
to
provide
data
services
to
go
with
our
programming.
[Digital
Radio
Ltd]
Well
received
by
the
public
and
overall
a
useful
experiment.
[Radio
Kerry]
We
received
a
reasonable
listener
reaction
to
what
was
a
fairly
low
public
profile
trial.
We
operated
a
real
time
relay
of
our
FM
output,
but
would
have
liked
an
opportunity
to
trial
additional
programming
options
such
as
repeats
and
highlights
of
music
artist
interviews.
I
believe
that
additional
specific
content
is
essential
in
developing
a
viable
DAB
platform
‐
people
will
need
a
reason
to
tune
off
FM
and
additional
programming
content
is
a
strong
motivator.
[Dublin Rock Radio Limited - Phantom 105.2]
Other
comments
noted
the
limited
nature
of
the
trial
and
the
lack
of
coordinated
research
and
feedback
particularly
to
the
non‐RTÉ
radio
providers:
34