Digital Radio for Ireland: Competing Options, Public Expectations - BCI

More documents

Recommendations

Info

      There will be a period of awareness building for the introduction of a new digital platform and  it may be some time before it is commercially viable ‐ commercial operators need to obtain an  incentive in order to ensure that the migration does not threaten their sustainability in the  short term.  [Dublin Rock Radio Limited - Phantom 105.2] Given the transmission, reception, marketing and audience transition costs involved a 4 year  extension is not incentive enough to move the industry as a whole quickly onto any one  platform.  The benefit of such an incentive is also relative to the remaining balance of the original license;  a license recently issued or reissued would have 14 years.  An acceptable period in which digital radio should and will come into its own.  However a station nearing the end of it's license period would have less than half that time to  make a successful play for a share of digital audience.  [Communicorp Group Limited] Fig 1.9: Incentive for Digital Migration (Commercial Sector)  The majority of commercial operators believe radio businesses need to be given incentives to make  the transition to digital radio and beyond the proposed six year licence extension in The Broadcasting  Act 2009. Asked what other incentives could be given the commercial sector to enter the DAB market,  suggestions included technology and content grants to assist the transition and incentives for new and  innovative content or use of the digital spectrum.          32   
          Table 1.4: What other incentives could be the commercial sector given to enter the DAB market?  RTE  Reduced burden of parallel transmission and incentivized provision of new  content  National/Quasi  national radio  Share of RTÉ licence fee  Regional radio  Relaxed BCI programming regulations for stations who migrate  Local radio  Financial contribution for smaller stations;   Grants;   Increased certainty of licence renewal  Community  radio  Broadcasting  groups  Better information campaign for the community sector;   Free audience monitoring;   Grant aid.  Support for purchase of equipment  Automatic issue of full‐term, full‐service digital radio licenses to existing licence  holders.       Automatic prolongation of existing FM licenses in parallel with these digital  service licenses.       Supplementary public funding for licence holders to transition studio &  transmission technology, staff and audiences to the new technology;  Additional digital licenses for new and niche services  1.5.4 The Digital Radio Trial  Of  the  commercial  licensed  radio  operators  survey,  39%  per  cent  or  9  of  the  23  respondents  had  participated in the digital radio trial In Ireland (2007‐8) which provided services on the DAB (Digital  Audio Broadcasting or Eureka‐147) platform on both the RTÉ and a national commercial multiplex. The  trial  ended  in  November  2008  when  RTÉ  launched  its  own  DAB  services  and  commercial  operators  decided not to continue offering DAB services.               33 
Page 1 and 2:       Digital Radio for
Page 3 and 4: 3.5  A comparative online a
Page 5 and 6:   EXECUTIVE SUMMARY  This 
Page 7 and 8:   Online Digital Radio   
Page 9 and 10:   Overview of the project
Page 11 and 12: New  technology  options,  in
Page 13 and 14: standard digital radio system
Page 15 and 16:   Figure I: DRACE Future 
Page 17 and 18:    Answer Options  Essentia
Page 19 and 20: A  number  of  responses, 
Page 21 and 22: other digital offerings such
Page 23 and 24: 45% of respondents replied 
Page 25 and 26: worldwide for the much improved HE-
Page 27 and 28:   There is much less cert
Page 29 and 30:     Fig 1.8: New Radio 
Page 31: Illustrative responses indicate
Page 35 and 36:   The trial was too limit
Page 37 and 38:     Fig. 1.12: Internet R
Page 39 and 40:       Table 1.5: Internet
Page 41 and 42: marketing and marketing spend
Page 43 and 44: A number of key themes em
Page 45 and 46: capabilities that were allowe
Page 47 and 48: Not all respondents agreed 
Page 49 and 50: Others like Willie O’Reilly
Page 51 and 52: 2.7 Barriers to Digital  Desp
Page 53 and 54: JP  Coakley,  RTÉ,  argued
Page 55 and 56: In each of the radio webs
Page 57 and 58:       Figure 3.4: Example
Page 59 and 60: 3.3 Website Audio Content  Fi
Page 61 and 62:     Figure 3.8: RTÉ Radi
Page 63 and 64:   3.4 Connectivity and Intera
Page 65 and 66: Website  content       
Page 67 and 68:   In terms of the provisi
Page 69 and 70: information, as well as e
Page 71 and 72:       Figure 4.1: Irish
Page 73 and 74:   Figure 4.4:  RAJAR/MIDAS
Page 75 and 76:   Figure 4.6: Types of ra
Page 77 and 78:     4.4 User Focus Groups
Page 79 and 80: For several people the attr
Page 81 and 82: details about a book being
Page 83 and 84:
listening  and  there  was 
Page 85 and 86:
  5.1 Overview  5  CONCLUSION
Page 87 and 88:
debate for the UK industry.
Page 89 and 90:
  information  about  the 
Page 91 and 92:
Digital One ‐ a joint v
Page 93 and 94:
  Web 2.0 ‐ The use o
Page 95 and 96:
Community services  Connemara
Page 97 and 98:
      97   
Page 99 and 100:
      99   
Page 101 and 102:
      101   
Page 103 and 104:
      103   
Page 105 and 106:
      105   
Page 107 and 108:
  APPENDIX IV   INTERVIEW
Page 109 and 110:
  List of audited Irish s
Page 111 and 112:
• West Limerick 102   •
Page 113 and 114:
•  NRK Folkkemusik  • 
Page 115 and 116:
  REFERENCES  Abbink Spaink,
Page 117 and 118:
JNLR. JNLR Figures For Janu
show all

Digital Radio for Ireland: Competing Options, Public Expectations - BCI

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?