Digital Radio for Ireland: Competing Options, Public Expectations - BCI

The
trial
was
too
limited
in
scope
to
be
of
real
use
to
the
Group
in
formulating
its
digital
radio
strategy.
The
use
of
the
outmoded
form
of
DAB
as
the
platform
for
the
trial
also
limited
the
services
that
could
be
offered
for
trial.
This
in
turn
effected
any
demand
for
service
&
market
survey
results
from
the
trial.
[Communicorp
Group
Ltd]
Without
formal
measurement
only
subjective
assessment
is
possible.
Throughout
the
trial
we
were
not
aware
of
any
positive
reaction
from
listeners.
[UTV Media plc]
There
was
no
quantitative
/
qualitative
feed
back
on
the
trial.
It
was
useful
only
to
show
the
technology
works.
A
'trial'
is
not
a
substitute
for
strategy.
[Today FM]
We
would
have
participated
had
we
been
requested
to
do
so.
[Galway Bay FM]
1.5.5 Investment
Plans
for
Digital
Radio
Services
Asked
how
likely
they
are
to
invest,
or
continue
to
invest,
in
a
range
of
digital
radio
services
in
the
next
5
 years
 (Scale:
 
 1=Very
 Likely
 to
 4=
 Most
 Unlikely),
 it
 was
 clear
 that
 internet‐related
 services
 were
viewed
as
the
most
important
priority.
Fig
1.11:
Investment
in
Digital
Radio
Services
35