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Å kodaAuto ANNUAL REPORT 2006 - Skoda Auto

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Sponsorship<br />

and Corporate Citizenship<br />

Škoda <strong>Auto</strong> is engaged in corporate<br />

citizenship in all regions of the Czech<br />

Republic supporting, in particular,<br />

culture and the arts, education, healthcare,<br />

and sport.<br />

The pillar of the Company’s sponsorship<br />

of sport, is support for ice hockey. Since<br />

1992 the Company has provided the<br />

official vehicle for the IIHF Ice Hockey<br />

World Championship and has been a main<br />

sponsor of the Championship since 1993.<br />

The Company is also general partner of<br />

the Czech Ice Hockey Extra-league and<br />

the Czech National Ice Hockey Team.<br />

Cycling is another supported sport<br />

activity. Since 2004 the Company is one of<br />

the principal sponsors of the legendary<br />

cycling race, the Tour de France. In <strong>2006</strong>,<br />

the Company became a partner to the<br />

World Cycling Championship. Ever since<br />

1992, the Company has been a General<br />

Partner to the Czech Olympic Team. In<br />

Motorsport, the Škoda brand continues to<br />

be involved in the world championship<br />

through support for private teams.<br />

In culture & the arts, the Company is<br />

a traditional partner of the Czech<br />

Philharmonic Orchestra, the National<br />

Theatre, and the International Film<br />

Festival for Children and Youth in Zlín.<br />

The Company also focuses its attention on<br />

a number of social and charity programmes,<br />

and helps people with handicaps in their<br />

efforts to improve their lives. The<br />

Company maintains long-term<br />

partnerships in this area with the<br />

Foundation for Cancer Research, the<br />

Oncological Care Centre, the Paralympic<br />

Committee, and Centrum Paraple (run by<br />

the Union of Paraplegics), among others.<br />

Another project in the social field is<br />

support for “Healthcare Clowns”, who visit<br />

paediatric wards in hospitals to help little<br />

patients overcome fear and anxiety.<br />

The Company contributed to culture and<br />

the arts in the Mladá Boleslav region in<br />

<strong>2006</strong> by supporting the Municipal Theatre<br />

and the Festival of Film Laughs. The latter<br />

took place in September at the Škoda<br />

<strong>Auto</strong> Museum. To help develop<br />

infrastructure, the Company made<br />

contributions toward construction of<br />

roads, a car-park, and a bus station. In the<br />

education area, the Company provided<br />

funding for the renovation of the 4th<br />

Primary School and, in sport, it supported<br />

the local football club.<br />

In close co-operation with technical<br />

universities, the Company is developing<br />

project-oriented study programmes and<br />

endeavouring to secure and support<br />

a graduate profile that is in line with the<br />

Company’s objectives and interests. <strong>2006</strong><br />

saw the renewal of framework agreements<br />

with ČVUT Prague, TU Liberec and ZČU<br />

Plzeň and, at the same time, the parties<br />

are joint beneficiaries of grants from<br />

European Structural Funds – Sectoral<br />

Operational Programme Human<br />

Resources Development. In addition, the<br />

Škoda <strong>Auto</strong> University is expanding study<br />

opportunities in the Mladá Boleslav area.<br />

47

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