Å kodaAuto ANNUAL REPORT 2006 - Skoda Auto
Å kodaAuto ANNUAL REPORT 2006 - Skoda Auto
Å kodaAuto ANNUAL REPORT 2006 - Skoda Auto
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Production and Logistics<br />
Human Resources<br />
The principal production task for 2007 will<br />
be to put into production all chassis<br />
versions of the Škoda Fabia successor.<br />
January 2007 will see the beginning of<br />
series production of the Škoda Octavia<br />
4x4 Scout in Vrchlabí. In accordance with<br />
Company strategy, additional international<br />
projects will be developed. In the first half<br />
of 2007, a factory in Shanghai, China will<br />
begin producing the Škoda Octavia<br />
under license. In co-operation with the<br />
Volkswagen Group, a new plant is being<br />
built in Kaluga, Russia, and it will ship its<br />
first Škoda vehicle in the autumn of 2007.<br />
In India, the Škoda Fabia is to enter<br />
production in 2007.<br />
Sales and Marketing<br />
In 2007, the Škoda <strong>Auto</strong> Group’s<br />
demanding targets will be met through<br />
support for and development of existing<br />
markets, expansion of assembly capacity<br />
in selected countries, and the opening of<br />
new markets. After more than one half<br />
million vehicles were sold in <strong>2006</strong>, the<br />
Škoda <strong>Auto</strong> Group’s policy of expansion<br />
will be further developed, not only in<br />
terms of new markets, but new models as<br />
well. One of the pillars of the sales effort<br />
will be the Škoda Fabia successor, which<br />
will be unveiled to the public in March<br />
2007 at the Geneva Motor Show. Another<br />
vehicle to be launched in 2007 will be<br />
a derivative of the popular Škoda<br />
Roomster – the Škoda Roomster Scout.<br />
In addition to all the advantages of the<br />
Škoda Roomster, this vehicle will offer<br />
increased robustness and uniqueness. The<br />
emotional “trump card”, however, will be<br />
the Škoda Octavia Scout unveiled in Paris<br />
in September <strong>2006</strong>, the launch of which is<br />
planned for March 2007.<br />
Human resources efforts in 2007 will focus<br />
on continuing to recruit, develop, and<br />
retain highly motivated employees. The<br />
objective is to secure personnel for the<br />
production programme that is set to<br />
expand further during the year. Changes to<br />
the payroll system are in preparation that<br />
will place more weight on employee<br />
performance and bring clear, fair<br />
remuneration. In the autumn of 2007, the<br />
Na Karmeli education center will open its<br />
doors offering modern facilities for the<br />
Škoda <strong>Auto</strong> University as well as for<br />
employee training units.<br />
Investment Strategy<br />
Investments (i.e., capital expenditures) in<br />
2007 will revolve around the development<br />
and production of the Škoda Superb<br />
successor vehicle and the<br />
commencement of series production of<br />
the Škoda Fabia’s successor. In addition,<br />
CZK 254 million is to be invested in<br />
upgrading and expanding the technology<br />
and development centre in Česana,<br />
including equipping it with high-tech<br />
technologies. This investment will also<br />
include upgrades of trial tracks and safetyincreasing<br />
improvements to the testing<br />
compound in Úhelnice, not far from<br />
Mladá Boleslav. Significant funding<br />
will also be brought to bear on a social<br />
cause – the construction of the Na<br />
Karmeli multi-function educational centre.<br />
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