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Å kodaAuto ANNUAL REPORT 2006 - Skoda Auto

Å kodaAuto ANNUAL REPORT 2006 - Skoda Auto

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Production and Logistics<br />

Human Resources<br />

The principal production task for 2007 will<br />

be to put into production all chassis<br />

versions of the Škoda Fabia successor.<br />

January 2007 will see the beginning of<br />

series production of the Škoda Octavia<br />

4x4 Scout in Vrchlabí. In accordance with<br />

Company strategy, additional international<br />

projects will be developed. In the first half<br />

of 2007, a factory in Shanghai, China will<br />

begin producing the Škoda Octavia<br />

under license. In co-operation with the<br />

Volkswagen Group, a new plant is being<br />

built in Kaluga, Russia, and it will ship its<br />

first Škoda vehicle in the autumn of 2007.<br />

In India, the Škoda Fabia is to enter<br />

production in 2007.<br />

Sales and Marketing<br />

In 2007, the Škoda <strong>Auto</strong> Group’s<br />

demanding targets will be met through<br />

support for and development of existing<br />

markets, expansion of assembly capacity<br />

in selected countries, and the opening of<br />

new markets. After more than one half<br />

million vehicles were sold in <strong>2006</strong>, the<br />

Škoda <strong>Auto</strong> Group’s policy of expansion<br />

will be further developed, not only in<br />

terms of new markets, but new models as<br />

well. One of the pillars of the sales effort<br />

will be the Škoda Fabia successor, which<br />

will be unveiled to the public in March<br />

2007 at the Geneva Motor Show. Another<br />

vehicle to be launched in 2007 will be<br />

a derivative of the popular Škoda<br />

Roomster – the Škoda Roomster Scout.<br />

In addition to all the advantages of the<br />

Škoda Roomster, this vehicle will offer<br />

increased robustness and uniqueness. The<br />

emotional “trump card”, however, will be<br />

the Škoda Octavia Scout unveiled in Paris<br />

in September <strong>2006</strong>, the launch of which is<br />

planned for March 2007.<br />

Human resources efforts in 2007 will focus<br />

on continuing to recruit, develop, and<br />

retain highly motivated employees. The<br />

objective is to secure personnel for the<br />

production programme that is set to<br />

expand further during the year. Changes to<br />

the payroll system are in preparation that<br />

will place more weight on employee<br />

performance and bring clear, fair<br />

remuneration. In the autumn of 2007, the<br />

Na Karmeli education center will open its<br />

doors offering modern facilities for the<br />

Škoda <strong>Auto</strong> University as well as for<br />

employee training units.<br />

Investment Strategy<br />

Investments (i.e., capital expenditures) in<br />

2007 will revolve around the development<br />

and production of the Škoda Superb<br />

successor vehicle and the<br />

commencement of series production of<br />

the Škoda Fabia’s successor. In addition,<br />

CZK 254 million is to be invested in<br />

upgrading and expanding the technology<br />

and development centre in Česana,<br />

including equipping it with high-tech<br />

technologies. This investment will also<br />

include upgrades of trial tracks and safetyincreasing<br />

improvements to the testing<br />

compound in Úhelnice, not far from<br />

Mladá Boleslav. Significant funding<br />

will also be brought to bear on a social<br />

cause – the construction of the Na<br />

Karmeli multi-function educational centre.<br />

55

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