BNA INDIA January/February 2015
DISCOVER WITH BNA INDIA THE UNIQUE COMBINATION OF CINEMA, ENTERTAINMENT AND CULTURE FROM INDIA AND GERMANY!
DISCOVER WITH BNA INDIA THE UNIQUE COMBINATION OF CINEMA, ENTERTAINMENT AND CULTURE FROM INDIA AND GERMANY!
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10 YEARS <strong>BNA</strong><br />
SPECIAL FEATURE<br />
“Aap Kaa Surroor” (2007),”Mujjahir” (2010),<br />
“Don 2” (2010) and “Chennai Express”<br />
(2012).<br />
Within the next few years some more websites<br />
all over Germany and Europe developed,<br />
which also offered news and information about<br />
Bollywood. Some of them even copied our<br />
articles and pictures as for them we have been<br />
the only reliable source, because we got firsthand<br />
news from India and also reported exclusively<br />
and directly from all major events in<br />
Europe and India. For me it was good to know<br />
that people trusted us and followed us, as it<br />
showed me to be on the right track. The Bollywood<br />
boom in Europe was between 2004 and<br />
2010. In those years many Bollywood films<br />
were screened on TV, many of the latest Bollywood<br />
films were even released in our cinemas,<br />
very rarely dubbed but mainly with English<br />
subtitles, many concerts of Bollywood playback<br />
singers took place in Europe, many films<br />
were shot in Europe and many shows happened.<br />
For every Bollywood fan those years<br />
were amazing.<br />
But slowly it did happen that big Bollywood<br />
shows were announced but did not take place.<br />
People lost their ticket money and with that<br />
their trust. The TV channels<br />
stopped screening new Bollywood<br />
films but only repeated films like<br />
“KKKG” or “Kal Ho Naa Hoo” many<br />
times. The only steady institution<br />
have been the Berlinale (Berlin<br />
Film Festival), which had every<br />
year Indian Films and even film<br />
premieres with Red Carped and<br />
with the stars. We felt that something<br />
has to happen to push the<br />
Indian Cinema again in Europe.<br />
<strong>BNA</strong> GERMANY was still successful<br />
and people asked us to publish<br />
a printed media. That's why we<br />
started publishing the monthly<br />
print magazine “<strong>BNA</strong> GERMANY”<br />
in 2010 in cooperation with Gurdas<br />
Maan's MGM Sai Production.<br />
Within one year we became the<br />
biggest magazine on Indian Cinema<br />
& Culture in Europe even<br />
though there have been also<br />
some other Bollywood magazines.<br />
Since no bigger shows or events<br />
happened any longer in Germany,<br />
the idea was born to organize<br />
such a big Event by ourselves - an<br />
Indian festival with films, stage<br />
58 <strong>BNA</strong> <strong>INDIA</strong> <strong>January</strong> / <strong>February</strong> <strong>2015</strong>
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