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MarketingMatters
Moll (www.mobilewebbook.com). It
offers more than 100 pages of practical
advice and tips, as well as more than 40
examples of screens developed for various
mobile devices.
Coming soon is Mobile Design and
Development by Brian Fling.
“We’ll discuss what makes mobile,
specifically the mobile Web, one of the
most unique and powerful mediums
we’ve ever seen,” Fling says. “I’ll cover
the essential principles for designing
great experiences for the mobile medium,
including how to take advantage
of the mobile context, physical location,
touch.”
➤ Mobile browser detection
software Employing this type of software
is one way to ensure that a mobile
user is provided a Web site fully optimized
for her device. Essentially, these
programs can detect whether a person
is using an iPhone, BlackBerry, Android
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10 | BedTimes | April 2010
Recycling Solutions for Generations
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phone or other type of device to access
your Web site and then directs her to a
mobile version of your site that’s specifically
designed for that technology.
There are many options available.
One example is Detect Mobile Browsers
(http://detectmobilebrowsers.
mobi/#usage), which senses and then
redirects Web site visitors to mobile
versions of your site that have been fully
optimized for iPhones, Android devices,
Opera Minis, BlackBerries, Palm devices
and Windows mobile devices.
➤ Desktop-to-mobile Web migration
software Again, you have many choices.
For instance, apps maker Covario
(www.covario.com) recently released a
package that helps automate the process
of transforming a traditional Web site
into one optimized for mobile devices.
“Our goal is to reduce the time it
takes an advertiser to have a complete
mobile Web presence to less than 30
days,” says Brian Klais, Covario vice
president of product management.
Covario’s software works by using a
proprietary template to migrate content
from an existing Web site to a site designed
for mobile users.
Wherever you start your process of
reaching out to mobile Web users, the
key thing is that you need to begin.
As Forrester’s Husson says: “A new
mobile decade is opening up and now
is the time to start your journey. In
the past 10 years, mobile phones have
changed the way we communicate
and live. In the next 10 years, they will
change the way we do business.” BT
Joe Dysart is an Internet speaker and
business consultant based in New
York. For more information, check
www.joedysart.com. Contact him at
646-233-4089 or joe@joedysart.com.
Catch your competitors napping.
Tel: (864) 439-4111 — Fax: (864) 439-4116
e-mail: marketing@leighfibers.com — www.leighfibers.com
www.sleepproducts.org/bedtimes