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ISPAEXPO2010 One-stop foam shop FXI Foamex Innovations created a display bed so attendees could experience different feels of the company’s various formulations. Balls in the air Latex International used a demonstration to show the air permeability of latex compared to polyurethane and visco-elastic. lutions add unique style, they provide a ventilation story,” he said. “Many customers want exclusives on their design convolutions. They will buy the machine with one or two custom rollers and add more later.” Pulling in the crowds First-time exhibitor Texas Pocket Springs got its message across by keeping things simple, said Martin Wolfson, president of the Keene, Texas-based supplier. “I handed out a simple one-page 60 | BedTimes | April 2010 fact sheet on product features and advantages and put product on the floor with mattress toppers,” he said. “Everyone could actually lie down and feel the product—people need to feel and touch. Visitors pulled in others from their company and said ‘try this’. ” SABA North America LLC attracted new customers to its completely redesigned, contemporary space, said Jim Turner, president and chief executive officer of the Kimball, Mich.-based adhesives supplier. The company displayed Tales of tape Bo-Buck Mills offered mattress makers tapes that add distinction to beds. a new pressurized adhesive delivery system that monitors cost per piece. Latex International, with headquarters in Shelton, Conn., illustrated a “stop burying the comfort” theme with four prototype beds containing latex in the top comfort layer, as well as mattress cutaways that showed “what not to do” when building up a mattress. There also was a “breathability” demonstration unit with floating balls that showed how it is easier for air to flow through latex than visco-elastic or polyurethane. At adhesive supplier Simalfa, there was a kiosk for demonstrating the application of its new 335 UV line of adhesives, which glow pink when applied in black light. The new product gives the operator much better control and precision, reducing the amount of adhesive used and saving customers money, said Harry Bajakian, national sales manager of the Hawthorne, N.J.-based company. BT ➤ Mark your calendars ISPA EXPO returns to Indianapolis in 2012. The show is set for March 14-17. www.sleepproducts.org/bedtimes
LAVA USA INC. E X P E R T S I N K N I T T I N G SALES OFFICE: 55 SLEEPY TIME DRIVE WATERLOO SC 29384 TEL. 864.998.4892 ANN.WEAVER@LAVATEXTILES.COM PRODUCTION & WAREHOUSE: CASTLEGATE INDUSTRIAL PARK 1405 CASTLE COURT GASTONIA NC 28052 CASTLEGATE@LAVATEXTILES.COM
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BedTimes APRIL 2010 THE BUSINESS JO
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the Sewn Products Industry Worldwid
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APRIL 2010 InSide www.sleepproducts
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EDITOR IN CHIEF Julie A. Palm 336-7
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Lorne Romoff V.P. Sales & Marketing
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