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20 | BedTimes | April 2010 MarketReport Latest in latex Jim Ross shows the geometric layer of Italian latex in Kingsdown’s new Sleep to Live 900L mattress. tional striped cover. The beds retail for between $8,000 and $10,000. Innersprings shaped by ‘value’ Therapedic International added three mid-priced models to its Therawrap by Therapedic collection. The beds retail for $699, $799 and $999 and offer “basic luxury” with their edge-to-edge wrapped coils, high-density foams and black-and-silver detailing, said Gerry Borreggine, president of the Princeton, N.J.based licensing group. Mattress and futon maker Gold Bond focused on offerings under $1,000 with high-end features. The Countess has a 2-inch Talalay latex layer, edge-to-edge encased coils and a super plush cover. The Chelsea is a two-sided bed with a 13-inch profile and edge-to-edge coils. Both models retail for about $699. “We want to give retailers more options and enable them to increase margins at ‘velocity’ price points with our high-quality, American-made products,” said Bob Naboicheck, president of the Hartford, Conn.-based company. Atlanta-based Simmons revamped its Beautyrest brand to include the good-better-best Classic, Anniversary (Simmons’ 85 th ) and World Class collections. Features include a “new pocketed coil gauge and pioneering foams that satisfy the consumer’s yearning for a plush/firm feel,” said Rolf Sannes, Beautyrest brand director. Prices range from $599 to $1,999. The brand is promoted through a new tag line, “It’s not just sleep, it’s Beautyrest,” as well as fresh advertising and public relations programs. New www.sleepproducts.org/bedtimes
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Page 1 and 2: BedTimes APRIL 2010 THE BUSINESS JO
Page 3 and 4: the Sewn Products Industry Worldwid
Page 5 and 6: APRIL 2010 InSide www.sleepproducts
Page 7: EDITOR IN CHIEF Julie A. Palm 336-7
Page 10 and 11: Lorne Romoff V.P. Sales & Marketing
Page 12: MarketingMatters Moll (www.mobilewe
Page 15 and 16: LegalBriefing 3 scary words: You’
Page 18 and 19: Liberty Threads, N.A., Inc. Proudly
Page 20 and 21: MarketReport Big moves in body mapp
Page 24 and 25: MarketReport point-of-purchase mate
Page 26 and 27: MarketReport Into innersprings Natu
Page 28 and 29: MarketReport Pocketed coil parade T
Page 30 and 31: MarketReport Gussied up The relaunc
Page 34 and 35: MHelp new leaders get off on the ri
Page 36: Hiring right Roberta Chinsky Matuso
Page 39 and 40: In response to growing concerns in
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Page 44 and 45: No-fault coverage No one wants to d
Page 46 and 47: Amy Trueblood, account manager at A
Page 48 and 49: “And there is no indication that
Page 50 and 51: ISPAEXPO2010 ‘This was our best s
Page 52 and 53: ISPAEXPO2010 Ready to relax With sp
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Page 56 and 57: ISPAEXPO2010 EXPO trends: Innovatio
Page 58 and 59: ISPAEXPO2010 embroidery, tack-and-j
Page 60 and 61: ISPAEXPO2010 Putting it all togethe
Page 62 and 63: ISPAEXPO2010 One-stop foam shop FXI
Page 65 and 66: IndustryNews Employees acquiring So
Page 67 and 68: GRAND OPENING OF OUR NEW SHOWROOM I
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IndustryNews Anatomic Global sends
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UpClose ‘Fate’ returns Robinson
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Classifieds For Sale TAPE-EDGE MACH
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AdvertisersIndex A. Lava & Son Co.
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