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MarketReport
point-of-purchase materials include
pocketed-coil demo units.
Park Place, which has headquarters
in Greenville, S.C., featured the 20bed
American Comfort innerspring
line priced at $299 to $899 retail.
Foam-encasement begins at the $399
price point. The $599 bed has 1 inch
of either visco-elastic foam or latex.
“Sealy has launched its first value
line since 2007,” said Dax Allen, marketing
manager for Sealy, Bassett and
private label. “We’re seeing intense
pressure at the below $750 price point
because consumers are looking for
great values at affordable prices.”
22 | BedTimes | April 2010
The new beds from the Archdale,
N.C.-based company come in five
levels, opening at $299 for a foam core
with woven cover and topping out at
$699 for a foam-encased innerspring
unit with specialty foams and knit
covers. Sealy celebrated Posturepedic’s
60 th anniversary by filling in some
mid-range prices points. Eight new
beds are priced at $899 to $1,199 and
contain layers of specialty foams.
Mattress licensing group Restonic
has given ComfortCare “a new do,”
said President Ron Passaglia. ComfortCare
debuted nine models priced
at $599 to $1,299 that sport features
such as “silver covers and a ventilated
firming-foam base layer.” Beds at $999
and above have Restonic’s Marvelous
Middle lumbar support. The entire
line is supported by new point-ofpurchase
materials.
Five Star Mattress introduced the
14-model True Luxury Collection
(TLC) with a pocket coil core topped
with layers of Talalay latex and visco
at price points from $599 to $1,299.
TLC models—with coffee shopinspired
names such as Scone and
Mocha—feature beige suede borders,
dark taupe tape-edges and white knit
tops with taupe accents.
Accessories not second thoughts
“Why Would a guy selling dining
room taBles care about selling
pillows? Well, they do,”
said Herman Tam, group
vice president of sales and
marketing for the Consumer
Products Group at Carthage,
Mo.-based Leggett & Platt.
Brisk sales for the pointof-purchase
displays and a
broadened array of sheets and
pillows from the company’s
Retail Solution program were
evenly divided between furniture
stores and sleep shops,
Tam said.
Throughout the market,
exhibitors were rolling out
new pillows.
More than beds Leggett & Platt’s Herman Tam says the
company highlighted an array of offerings, including
point-of-purchase and top-of-bed items.
Market debut Chris Ann Ernst and Michael
Rothbard took Sleep Studio’s SleepJoy line
to Las Vegas for the first time.
Kingsdown, a Sleep to Live company headquartered in Mebane, N.C., offered a slow-response memory foam Cool
Pillow made with coconut milk. New York-based Sleep Studio’s Infinity Pillow is minty green, made with ViscoFresh
foam and infused with green tea to eliminate odors. It has two sleep sides.
Tempur-Pedic added a traditional pillow profile to its line-up. The Tempur Cloud Pillow is designed to appeal to consumers
who prefer soft “scrunchable” bed pillows, said Mike Mason, director of brand development and integration for
the Lexington, Ky.-based company.
Latex International, based in Shelton, Conn., introduced a lofty, temperature-regulating Celsion pillow with gusseting.
And licensing group Therapedic International, with headquarters in Princeton, N.J., extended its successful partnership
with supplier Soft-Tex, allowing licensees to offer their retailers a complete, Therapedic-branded top-of-bed line, said
President Gerry Borreggine.
Natura World is helping retailers keep pillow samples clean with protector sleeves treated with silver—a natural
sanitizer. At FabricTech2000, new pillow covers with OmniGuard Ultra are resistant to dust mites, bed bugs, stains and
water. The Cedar Grove, N.J.-based company also introduced Elite mattress and pillow protectors with Sanitized Silver
fabric finish.
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