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ISPAEXPO2010 embroidery, tack-and-jump quilting, tape effects and handle treatments, he said. “It’s all about the border because that’s what allows mattress manufacturers to stand out on the floor. Featured functions included border studding, border ruffling, vertical handle attachment and a single-needle quilting with programmable tufting,” said Hank Little, president of machinery supplier Atlanta Attachment Co. in Lawrenceville, Ga. Wright of Thomasville, a supplier of graphics, labels and other products and services, offered manufacturers ways to dress up the point-of-purchase retail environment with dimensional labels, large-scale banners, interactive digital signage, window graphics and more. “We don’t make the mattress. We make the mattress look better,” said Don Wright, chairman and chief marketing officer of the Thomasville, N.C.-based company. “We can help manufacturers coordinate their brand message from the time the consumer drives into the retailer’s parking lot to the product they test on the store floor.” Sustainability has staying power “Green” products abounded, especially among foam, fabric and fiber suppliers who emphasized sustainable sourcing, green manufacturing practices and the use of recycled or 56 | BedTimes | April 2010 Newcomers Creative Ticking, a division of Beverly Knits, showed at EXPO for the first time. Strong foundation Rock Island Industries demonstrated easy-to-assemble bases. bio-based content. Deslee’s Reborn and Bekaert Textile USA’s Repreve collections were featured prominently in each ticking suppliers’ booth. The fabrics are constructed with a percentage of polyester fibers made from recycled plastics. At mattress kit, ticking and quilt supplier A. Lava & Son Co., there was the Earth Bed mattress kit containing Joma wool and natural-fiber ticking. Stuart Carlitz, president of manufacturer and licensing groups Eclipse International and Eastman House, with headquarters in North Brunswick, N.J., announced that an eco-friendly, two- sided Eclipse bed “went live” on QVC.com during EXPO. The bed’s features include natural fibers and fabrics. Priotex, a textile supplier based in Rishon Le-Zion, Israel, offers an allnatural, 100% cotton woven ticking that is sustainably manufactured and finished. “This 100% chemical-free fabric is the focus of the show for us,” said owner Ran Niran. “Our product is not bleached, dyed or chemically finished.” Supplier or ‘solution provider’? Many exhibitors positioned themselves as much as “solution providers” as “suppliers.” They are helping customers to simplify purchases; to create, design and deliver better products more efficiently; and to promote products through to consumers. The complexity of choosing mattress fabrics was pared down at both Bekaert and Deslee, where the companies put the spotlight on a handful of key product groups. “We consciously tried to simplify because the more diverse your line, the more confusing it gets for customers. We drew them in with a few things,” said Lynn Pappas, product portfolio manager for Bekaert USA, which is based in Winston-Salem, N.C. Hickory Springs Mfg. Co., with headquarters in Hickory, N.C., focuses on being a one-stop shopping source, said Jimmy Bush, Hickory Springs president. “Our display emphasizes that—soup to nuts—you can get it all in one place, from metal to foam to converted products and nonwovens. Every product builds on another. We have something for everybody.” Vincent Gesquiere, general manager of latex supplier Latexco USA LLC in Lavonia, Ga., said his company’s emphasis is “no longer about selling blocks of foam but about helping mattress makers create something exclusive, unique and visual—without being extravagant.” Edge-Sweets Co. President Kevin Ryan offered attendees a new handbook, “The Mattress Manufacturer’s Guide www.sleepproducts.org/bedtimes
EQUITABLE AND ECO-FRIENDLY COTTON Consumers are becoming increasingly discerning about the quality of textile products. The demand for pure and alternative materials continues to grow. EcoFair mattress fabrics from Deslee Textiles USA meet this need in two ways: ‘eco’ stands for organically cultivated cotton, ‘fair’ for honest and socially responsible business practices. Hence, EcoFair… Our Natural Way for Many Years Eco footprint Low Waste Fair partner Green fabrics WWW.DESLEETEXTILES.COM THANKS FOR VISITING US AT ISPA2010 REB RN SMART RECYCLING MAKES SLEEPING SOFTER Reborn is a polyester fibre made from recycled PET bottles. These plastic water bottles for mineral water and other drinks are popular with manufacturers and consumers alike. Unfortunately, discarded bottles result in a massive mountain of waste. Via the completely clean Reborn technical process, the plastic from those PET bottles is transformed into high quality Reborn fibres that are 100% recycled – no more waste. Mattress fabrics made of Reborn fibre are moisture permeable and absorbent, UV resistant, colorfast and extremely soft and flexible…a combination resulting in pure and clean sleep comfort. Our tomorrow started yesterday EVOLUTION OF COMFORT, NATURAL THERMO REGULATION Recent consumer research confirms a high interest in multifunctional products that provide a variety of benefits. Environmentally friendly options are given more consideration by a growing consumer segment. The ThermoCool combination is a unique blend of fibres with a hollow core and fibres with a channeled surface. Made from smart fibre cross-sections, it provides year-round thermo regulation and comfort. Thermocool Eco is made of re-usable fibres that make this unique fabric not only cool but also ecofriendly.
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BedTimes APRIL 2010 THE BUSINESS JO
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the Sewn Products Industry Worldwid
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APRIL 2010 InSide www.sleepproducts
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Page 10 and 11: Lorne Romoff V.P. Sales & Marketing
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Page 15 and 16: LegalBriefing 3 scary words: You’
Page 18 and 19: Liberty Threads, N.A., Inc. Proudly
Page 20 and 21: MarketReport Big moves in body mapp
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Page 24 and 25: MarketReport point-of-purchase mate
Page 26 and 27: MarketReport Into innersprings Natu
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Page 36: Hiring right Roberta Chinsky Matuso
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Page 42 and 43: Seeking ways to fix workers’ comp
Page 44 and 45: No-fault coverage No one wants to d
Page 46 and 47: Amy Trueblood, account manager at A
Page 48 and 49: “And there is no indication that
Page 50 and 51: ISPAEXPO2010 ‘This was our best s
Page 52 and 53: ISPAEXPO2010 Ready to relax With sp
Page 54 and 55: ISPAEXPO2010 Industry recognizes ve
Page 56 and 57: ISPAEXPO2010 EXPO trends: Innovatio
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Page 62 and 63: ISPAEXPO2010 One-stop foam shop FXI
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Page 67 and 68: GRAND OPENING OF OUR NEW SHOWROOM I
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Page 84 and 85: UpClose ‘Fate’ returns Robinson
Page 86 and 87: Classifieds For Sale TAPE-EDGE MACH
Page 88 and 89: AdvertisersIndex A. Lava & Son Co.
Page 90 and 91: TheLastWord Green Idea Don’t undo
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