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IndustryNews<br />
Anatomic Global sends team to Haiti<br />
Foam mattress maker Anatomic<br />
Global sent a small team to Haiti<br />
product is being received and distributed,”<br />
said Patrick Johnson, executive<br />
in March to help distribute 1,400 director of the Corona, Calif.-based<br />
emergency field beds and to prepare company’s WorldBed Project. “With<br />
for delivery of as many as 200,000 the information we gather, we’ll be<br />
WorldBeds.<br />
able to better serve the Haitian people<br />
“It was important to get a team on in the months to come.”<br />
the Thank ground Youto Adassess 3:Layout firsthand 1 how 2/22/10 the 11:52 The AM WorldBed Page 1 is a rolled, portable<br />
Thank You<br />
For visiting us at ISPA EXPO 2010<br />
Printed - Embroidered - Woven<br />
Mattress Labels<br />
74 | BedTimes | April 2010<br />
Phone (262) 473-4242 (800) 776-7046<br />
Fax (262) 473-3522 (800) 776-7044<br />
www.ctlabels.com info@ctlabels.com<br />
foam bed. The company recently<br />
launched a Web site,<br />
www.worldbed.org, as part of its<br />
effort to educate the public and raise<br />
funds.<br />
Anatomic Global is working with<br />
Parakletos International, World Hope<br />
International and CARE to distribute<br />
beds.<br />
Brookwood Companies, Deslee<br />
Textiles USA, FXI Foamex Innovations<br />
and Royal Packaging have<br />
Shorts<br />
Serta launches HGTV-brand<br />
contributed Serta, with financial headquarters support. in Hoffman<br />
Estates, Ill., has introduced<br />
the HGTV Green Home Collection<br />
by Serta. The eco-friendly<br />
beds have innersprings made<br />
with 95% recycled steel, polyurethane<br />
foams with soy-based<br />
content and covers containing<br />
organic cotton and linen fiber,<br />
according to the company. The<br />
new collection is being distributed<br />
exclusively at BrandSource<br />
retailers nationwide.<br />
Shifman expands retail base<br />
Despite a tough economy, Newark,<br />
N.J.-based Shifman Mattresses<br />
said it grew its dealer base by<br />
23% in 2009. Sales for fourthquarter<br />
2009 were up 42% over<br />
the same period in 2008 and<br />
January 2009 sales were 43%<br />
higher than the same period a<br />
year earlier, according to the<br />
company. The manufacturer of<br />
luxury handmade mattresses<br />
attributed the growth to offering<br />
dealers exclusive distribution<br />
and creating effective co-op advertising<br />
programs to drive store<br />
traffic and increase sales. Sedlak<br />
Interiors, a furniture retailer<br />
based in Solon, Ohio, is one of<br />
Shifman’s newest accounts.<br />
www.sleepproducts.org/bedtimes
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