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20 | BedTimes | April 2010<br />
MarketReport<br />
Latest in latex Jim Ross shows the geometric layer of Italian latex<br />
in Kingsdown’s new Sleep to Live 900L mattress.<br />
tional striped cover. The beds retail for between $8,000<br />
and $10,000.<br />
Innersprings shaped by ‘value’<br />
Therapedic International added three mid-priced<br />
models to its Therawrap by Therapedic collection.<br />
The beds retail for $699, $799 and $999 and offer<br />
“basic luxury” with their edge-to-edge wrapped coils,<br />
high-density foams and black-and-silver detailing, said<br />
Gerry Borreggine, president of the Princeton, N.J.based<br />
licensing group.<br />
Mattress and futon maker Gold Bond focused on<br />
offerings under $1,000 with high-end features. The<br />
Countess has a 2-inch Talalay latex layer, edge-to-edge<br />
encased coils and a super plush cover. The Chelsea is a<br />
two-sided bed with a 13-inch profile and edge-to-edge<br />
coils. Both models retail for about $699.<br />
“We want to give retailers more options and enable<br />
them to increase margins at ‘velocity’ price points with<br />
our high-quality, American-made products,” said Bob<br />
Naboicheck, president of the Hartford, Conn.-based<br />
company.<br />
Atlanta-based Simmons revamped its Beautyrest<br />
brand to include the good-better-best Classic, Anniversary<br />
(Simmons’ 85 th ) and World Class collections.<br />
Features include a “new pocketed coil gauge and pioneering<br />
foams that satisfy the consumer’s yearning for<br />
a plush/firm feel,” said Rolf Sannes, Beautyrest brand<br />
director. Prices range from $599 to $1,999.<br />
The brand is promoted through a new tag line,<br />
“It’s not just sleep, it’s Beautyrest,” as well as fresh<br />
advertising and public relations programs. New<br />
www.sleepproducts.org/bedtimes
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