PDF version - Bedtimes Magazine

ISPAEXPO2010
One-stop foam shop FXI Foamex Innovations created a display bed so attendees could experience
different feels of the company’s various formulations.
Balls in the air Latex International used a demonstration to show the air permeability of latex
compared to polyurethane and visco-elastic.
lutions add unique style, they provide
a ventilation story,” he said. “Many
customers want exclusives on their
design convolutions. They will buy the
machine with one or two custom rollers
and add more later.”
Pulling in the crowds
First-time exhibitor Texas Pocket
Springs got its message across by
keeping things simple, said Martin
Wolfson, president of the Keene,
Texas-based supplier.
“I handed out a simple one-page
60 | BedTimes | April 2010
fact sheet on product features and
advantages and put product on the
floor with mattress toppers,” he said.
“Everyone could actually lie down
and feel the product—people need
to feel and touch. Visitors pulled
in others from their company and
said ‘try this’. ”
SABA North America LLC attracted
new customers to its completely redesigned,
contemporary space, said Jim
Turner, president and chief executive officer
of the Kimball, Mich.-based adhesives
supplier. The company displayed
Tales of tape Bo-Buck Mills offered mattress
makers tapes that add distinction to beds.
a new pressurized adhesive delivery
system that monitors cost per piece.
Latex International, with headquarters
in Shelton, Conn., illustrated a “stop
burying the comfort” theme with four
prototype beds containing latex in the
top comfort layer, as well as mattress
cutaways that showed “what not to do”
when building up a mattress.
There also was a “breathability”
demonstration unit with floating balls
that showed how it is easier for air to
flow through latex than visco-elastic or
polyurethane.
At adhesive supplier Simalfa, there
was a kiosk for demonstrating the
application of its new 335 UV line of
adhesives, which glow pink when applied
in black light.
The new product gives the operator
much better control and precision,
reducing the amount of adhesive used
and saving customers money, said
Harry Bajakian, national sales manager
of the Hawthorne, N.J.-based
company. BT
➤ Mark your calendars
ISPA EXPO returns to
Indianapolis in 2012. The show is
set for March 14-17.
www.sleepproducts.org/bedtimes