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MarketReport
Gussied up The relaunch of Serta’s Perfect Day collection is
embellished with shimmering fabrics and crystal accents.
The 900L has an imported Italian
latex layer with large geometric
cutouts. It retails for $4,999.
Restonic offered two new
HealthRest foam beds in upper price
points, $1,499 and $1,899. The collection
opens at $899 retail.
EcoSleep, made by Durable
Products Co. in Fort Atkinson, Wis.,
is a rolled and boxed eco-friendly
specialty sleep line that launched at
the last Las Vegas market.
New this market were two beds
priced at $1,299. The Cool Contour
Deluxe model has 4 inches of visco
or 4 inches of latex and a Tencel
cover quilted to Cool Contour foam.
A 13-inch bed features a smooth
top and 4 inches of 4-pound visco.
EcoSleep also added a top-of-the-
28 | BedTimes | April 2010
line solid latex bed that retails for
$2,000.
Classic Sleep Products, based in
Jessup, Md., promoted its new dropship
import program that allows
retailers to avoid channel conflict by
marketing a different product online
than they do in their stores. The sixitem,
private-label program includes
three visco and three latex mattresses
priced from $499 to $1,299.
At South Bay International,
actress Jane Seymour was on hand
to spotlight two models added to
the import collection that bears her
name. The Pomona, Calif.-based
company introduced a 14.5-inch
bed with three layers of visco in different
densities, retailing for $1,899.
A new latex model features three
New looks in foam Sealy’s Embody, with synthetic latex or visco-elastic,
is finished with zigzag stitching and side pockets on the foundation.
layers of 100% natural latex in different
densities.
Tempur-Pedic is adding a third
model to its new plush-feeling
Tempur Cloud collection. The line
launched at the September Las Vegas
market with the introduction of the
Tempur Cloud Supreme ($2,399)
and then the Tempur Cloud ($1,999).
Winter market goers got a preview of
the Tempur Cloud Luxe, which will
roll out to stores in August with a suggested
retail price of $3,999.
The new collection is meant to
appeal to the “49% of people who
say they prefer a medium to soft
sleep surface,” Mason said. “We are
bringing in the other half of the U.S.
population. Now they can sleep on a
Tempur-Pedic and be happy.” BT
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