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FrontMatter<br />

Signs point to sustained mattress recovery<br />

New ISPA forecast<br />

predicts gains in<br />

both 2010 & 2011<br />

The U.S. mattress industry is expected<br />

to bounce back this year,<br />

with unit shipments projected<br />

to rise 4.5% and the dollar value of<br />

those shipments predicted to increase<br />

7.5%, according to a new industry<br />

forecast from the International Sleep<br />

Products Association.<br />

The recovery is likely to be even<br />

more robust in 2011. The ISPA forecast,<br />

released in early March, predicts<br />

unit shipments will grow 6.3% and<br />

dollar values will increase 10% next<br />

year.<br />

The gains would follow two years<br />

of losses for the industry, which, prior<br />

to that, had been enjoying more than<br />

two decades of gains, particularly in<br />

dollar values. ISPA’s annual report,<br />

which will show final tallies for 2009,<br />

will be released later this spring. But<br />

in early March, ISPA was estimating<br />

2009 unit shipments and dollars to be<br />

down 8% and 10%, respectively.<br />

By way of comparison, consider<br />

how the mattress industry<br />

recovered after past recessions.<br />

In 2003, following the<br />

2001-2002 recession was over,<br />

unit shipments rose 2.4% and<br />

dollar values increased 7.8%. In<br />

1992, following the 1990-1991<br />

economic downturn, units were<br />

up 5.1% and the value of those<br />

shipments grew 7.6%.<br />

Signs of a mattress recovery<br />

began to appear in mid-2009.<br />

The sharp month-over-month<br />

declines began to moderate and<br />

by October, ISPA’s Bedding Barometer<br />

showed positive growth<br />

in both units and dollar values.<br />

In a March 3 roundtable<br />

www.sleepproducts.org/bedtimes<br />

discussion during ISPA EXPO 2010<br />

in Charlotte, N.C., Jerry Epperson<br />

offered the audience several other<br />

indications that things are turning<br />

around in the furniture industry and<br />

particularly in mattresses. Epperson is<br />

a managing partner at Mann, Armistead<br />

& Epperson Ltd., an investment<br />

banking and advisory firm<br />

based in Richmond, Va.<br />

Among recent good news, Epperson<br />

said:<br />

➤ More furniture and mattress retailers<br />

have announced plans for “significant<br />

new store expansion,” including<br />

Rooms To Go, Sleepy’s, Bob’s Discount<br />

Furniture, El Dorado Furniture,<br />

Haynes Furniture, Raymour & Flanigan,<br />

Art Van Furniture, R.C. Willey<br />

and Ashley HomeStores.<br />

➤ Retailers, including Home Depot,<br />

Target, Sears, Pier 1 and Havertys Furniture,<br />

are showing modest sales gains<br />

and reported significant increases in<br />

their profitability in their last quarters.<br />

➤ Publicly owned companies in the<br />

mattress industry are reporting higher<br />

profits.<br />

➤ Learn more<br />

Members of the International<br />

Sleep Products Association<br />

can receive the association’s<br />

monthly and quarterly Bedding<br />

Barometer, semiannual forecasts<br />

and an annual industry report.<br />

For more information, check<br />

www.sleepproducts.org. Investment<br />

banking and advisory firm<br />

Mann, Armistead & Epperson Ltd.<br />

publishes a monthly furniture<br />

industry newsletter. To receive it,<br />

email Margaret LaPierre at<br />

mlp@maeltd.com.<br />

➤ The winter Las Vegas Market<br />

in February was good for mattress<br />

manufacturers, who reported stronger<br />

retailer interest in new products.<br />

Epperson spoke at the beginning<br />

of EXPO. If his talk had been later, he<br />

might have included EXPO itself as a<br />

positive sign. Attendance was strong<br />

at this year’s show and exhibitors<br />

reported seeing both good traffic and<br />

quality buyers. (To read more about<br />

EXPO, see stories starting on<br />

Page 48.)<br />

Looking at the U.S. economy<br />

more broadly, Epperson<br />

pointed to other positive signs<br />

of a turnaround. Quarterly<br />

real GDP grew in the last two<br />

quarters of 2009. Also, U.S.<br />

monthly private construction<br />

spending stopped a rapid<br />

decline that began in early 2006<br />

and posted some monthly gains<br />

in2009. In addition, the merger<br />

and acquisitions markets are<br />

beginning to recover and in<br />

some industries, including mattresses,<br />

companies are reducing<br />

debt and improving their gross<br />

margins. BT<br />

BedTimes | April 2010 | 7

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