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FrontMatter<br />
Signs point to sustained mattress recovery<br />
New ISPA forecast<br />
predicts gains in<br />
both 2010 & 2011<br />
The U.S. mattress industry is expected<br />
to bounce back this year,<br />
with unit shipments projected<br />
to rise 4.5% and the dollar value of<br />
those shipments predicted to increase<br />
7.5%, according to a new industry<br />
forecast from the International Sleep<br />
Products Association.<br />
The recovery is likely to be even<br />
more robust in 2011. The ISPA forecast,<br />
released in early March, predicts<br />
unit shipments will grow 6.3% and<br />
dollar values will increase 10% next<br />
year.<br />
The gains would follow two years<br />
of losses for the industry, which, prior<br />
to that, had been enjoying more than<br />
two decades of gains, particularly in<br />
dollar values. ISPA’s annual report,<br />
which will show final tallies for 2009,<br />
will be released later this spring. But<br />
in early March, ISPA was estimating<br />
2009 unit shipments and dollars to be<br />
down 8% and 10%, respectively.<br />
By way of comparison, consider<br />
how the mattress industry<br />
recovered after past recessions.<br />
In 2003, following the<br />
2001-2002 recession was over,<br />
unit shipments rose 2.4% and<br />
dollar values increased 7.8%. In<br />
1992, following the 1990-1991<br />
economic downturn, units were<br />
up 5.1% and the value of those<br />
shipments grew 7.6%.<br />
Signs of a mattress recovery<br />
began to appear in mid-2009.<br />
The sharp month-over-month<br />
declines began to moderate and<br />
by October, ISPA’s Bedding Barometer<br />
showed positive growth<br />
in both units and dollar values.<br />
In a March 3 roundtable<br />
www.sleepproducts.org/bedtimes<br />
discussion during ISPA EXPO 2010<br />
in Charlotte, N.C., Jerry Epperson<br />
offered the audience several other<br />
indications that things are turning<br />
around in the furniture industry and<br />
particularly in mattresses. Epperson is<br />
a managing partner at Mann, Armistead<br />
& Epperson Ltd., an investment<br />
banking and advisory firm<br />
based in Richmond, Va.<br />
Among recent good news, Epperson<br />
said:<br />
➤ More furniture and mattress retailers<br />
have announced plans for “significant<br />
new store expansion,” including<br />
Rooms To Go, Sleepy’s, Bob’s Discount<br />
Furniture, El Dorado Furniture,<br />
Haynes Furniture, Raymour & Flanigan,<br />
Art Van Furniture, R.C. Willey<br />
and Ashley HomeStores.<br />
➤ Retailers, including Home Depot,<br />
Target, Sears, Pier 1 and Havertys Furniture,<br />
are showing modest sales gains<br />
and reported significant increases in<br />
their profitability in their last quarters.<br />
➤ Publicly owned companies in the<br />
mattress industry are reporting higher<br />
profits.<br />
➤ Learn more<br />
Members of the International<br />
Sleep Products Association<br />
can receive the association’s<br />
monthly and quarterly Bedding<br />
Barometer, semiannual forecasts<br />
and an annual industry report.<br />
For more information, check<br />
www.sleepproducts.org. Investment<br />
banking and advisory firm<br />
Mann, Armistead & Epperson Ltd.<br />
publishes a monthly furniture<br />
industry newsletter. To receive it,<br />
email Margaret LaPierre at<br />
mlp@maeltd.com.<br />
➤ The winter Las Vegas Market<br />
in February was good for mattress<br />
manufacturers, who reported stronger<br />
retailer interest in new products.<br />
Epperson spoke at the beginning<br />
of EXPO. If his talk had been later, he<br />
might have included EXPO itself as a<br />
positive sign. Attendance was strong<br />
at this year’s show and exhibitors<br />
reported seeing both good traffic and<br />
quality buyers. (To read more about<br />
EXPO, see stories starting on<br />
Page 48.)<br />
Looking at the U.S. economy<br />
more broadly, Epperson<br />
pointed to other positive signs<br />
of a turnaround. Quarterly<br />
real GDP grew in the last two<br />
quarters of 2009. Also, U.S.<br />
monthly private construction<br />
spending stopped a rapid<br />
decline that began in early 2006<br />
and posted some monthly gains<br />
in2009. In addition, the merger<br />
and acquisitions markets are<br />
beginning to recover and in<br />
some industries, including mattresses,<br />
companies are reducing<br />
debt and improving their gross<br />
margins. BT<br />
BedTimes | April 2010 | 7