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MarketReport
Pocketed coil parade Tim Oakhill uses
Simmons Bedding Co.’s wall of innersprings to
explain the company’s new point-of-purchase
materials, including coil demo units.
SpongeBob for colorful children’s
twin and full mattresses. The visco or
innerspring beds sport vibrant woven
print covers with stain resistance.
They retail for $299 in twin and $399
in full.
Introduced four years ago and
making its debut appearance in Las
Vegas, Somnium is an “eco-friendly,
chemical-free” innerspring mattress
with patented Omniflex springs made
of a strong, lightweight elastomer.
The Venice, Calif.-based company’s
innerspring mattress retails for $3,300
and can be purchased with a $350
slatted base. The cover unzips and
components are easily separated into
recyclable springs, HR foam layer with
bio-based content and a fabric cover.
Licensing group Eclipse International,
which is based in North
Brunswick, N.J., invited market goers
to “Have more fun in bed” with its
Playboy line.
“It’s OK to marry the sexual with
comfort,” said Matt Connolly, Eclipse
president. The Ecstasy is constructed
with “extra spring, a little more padding
in the center of the bed, several
layers of specialty foams and a revers-
26 | BedTimes | April 2010
Sexy sells Eclipse International’s Matt
Connolly says the company’s new Playboy line
is constructed with ‘extra spring (and) a little
more padding in the center of the bed.’
ible duvet with two separate feels,”
Connolly said. The suggested retail
price is $1,999.
Mattress maker Eastman House,
also headquartered in North Brunswick,
touted a redesigned box spring
and added several “inner-tufted” beds,
as well as coil-on-coil mattresses.
Foam going it alone
Manufacturers brought out a host of
all-foam beds with newly engineered
visco-elastic, latex and combinations
of the two.
Sealy launched Embody by Sealy,
with cores of its synthetic Smart
Latex or visco. The mattress sports
a creamy tan knit with zigzag stitching
and a foundation upholstered in
dark chocolate with side pockets for
personal items. The eight-bed line is
priced from $1,999 to $3,299.
New York-based Sleep Studio
made its market debut showcasing
the SleepJoy line of foam mattresses,
toppers and pillows. The U.S.-made
foam beds are available in Visco-
Fresh memory foam or a formulation
of mixed latex and visco called
ViscoFresh Latex Memory Foam—a
“hybrid material offering more buoyancy
and extra support,” said Michael
Rothbard, Sleep Studio president. The
foams are open cell and more breathable
than traditional visco, according
to the company. In addition, they are
formulated with green tea to eliminate
chemical odors and provide a
fresh scent. Retail pricing is $1,499 to
$1,999.
The new visco ChiliBed takes
“sleeping cool” to new extremes, with
a temperature range of 46 to 118 degrees
Fahrenheit. It retails for $2,299
or $2,899 in dual-zoned queen.
“Coolness is the most desirable
feature,” said Todd Youngblood, president
of the Mooresville, N.C.-based
company. “We’ve gotten testimonials
from people going through chemotherapy,
menopausal women, couples
who can finally sleep together comfortably—there’s
so much enthusiasm
and energy out there for this product.”
Glideaway Sleep Products, headquartered
in St. Louis, has filled in
upper price points in its imported 14bed
Sleep Harmony line. Three new
bed profiles—a tight top, euro pillow
top and super pillow top—retail for
$1,299 to $1,499. They have both
synthetic latex and visco foams and
are upholstered in chocolate brown
suede borders with quilted knit tops.
Sleep Harmony also includes two
youth beds and a co-branded sheet
and pillow line.
“We are now a full-service sleep
products provider,” said Ron Fredman,
executive vice president of sales
and sourcing.
Anatomic Global President Jeff
Scorziell said his company’s “sweet
spot” for visco is $1,000 to $2,000,
which is where the new Pure 7 Series
mattress fits. It retails for $1,299 to
$1,999. The is rolled and vacuumpacked
for shipping and is a step up
from the Ecomfort Series, featuring
super-fast recovery, high-density
visco.
Mebane, N.C.-based Kingsdown
added luxury latex models to its dualcomfort
Sleep to Live 900 Series beds.
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