MarketReport Pocketed coil parade Tim Oakhill uses Simmons Bedding Co.’s wall of innersprings to explain the company’s new point-of-purchase materials, including coil demo units. SpongeBob for colorful children’s twin and full mattresses. The visco or innerspring beds sport vibrant woven print covers with stain resistance. They retail for $299 in twin and $399 in full. Introduced four years ago and making its debut appearance in Las Vegas, Somnium is an “eco-friendly, chemical-free” innerspring mattress with patented Omniflex springs made of a strong, lightweight elastomer. The Venice, Calif.-based company’s innerspring mattress retails for $3,300 and can be purchased with a $350 slatted base. The cover unzips and components are easily separated into recyclable springs, HR foam layer with bio-based content and a fabric cover. Licensing group Eclipse International, which is based in North Brunswick, N.J., invited market goers to “Have more fun in bed” with its Playboy line. “It’s OK to marry the sexual with comfort,” said Matt Connolly, Eclipse president. The Ecstasy is constructed with “extra spring, a little more padding in the center of the bed, several layers of specialty foams and a revers- 26 | BedTimes | April 2010 Sexy sells Eclipse International’s Matt Connolly says the company’s new Playboy line is constructed with ‘extra spring (and) a little more padding in the center of the bed.’ ible duvet with two separate feels,” Connolly said. The suggested retail price is $1,999. Mattress maker Eastman House, also headquartered in North Brunswick, touted a redesigned box spring and added several “inner-tufted” beds, as well as coil-on-coil mattresses. Foam going it alone Manufacturers brought out a host of all-foam beds with newly engineered visco-elastic, latex and combinations of the two. Sealy launched Embody by Sealy, with cores of its synthetic Smart Latex or visco. The mattress sports a creamy tan knit with zigzag stitching and a foundation upholstered in dark chocolate with side pockets for personal items. The eight-bed line is priced from $1,999 to $3,299. New York-based Sleep Studio made its market debut showcasing the SleepJoy line of foam mattresses, toppers and pillows. The U.S.-made foam beds are available in Visco- Fresh memory foam or a formulation of mixed latex and visco called ViscoFresh Latex Memory Foam—a “hybrid material offering more buoyancy and extra support,” said Michael Rothbard, Sleep Studio president. The foams are open cell and more breathable than traditional visco, according to the company. In addition, they are formulated with green tea to eliminate chemical odors and provide a fresh scent. Retail pricing is $1,499 to $1,999. The new visco ChiliBed takes “sleeping cool” to new extremes, with a temperature range of 46 to 118 degrees Fahrenheit. It retails for $2,299 or $2,899 in dual-zoned queen. “Coolness is the most desirable feature,” said Todd Youngblood, president of the Mooresville, N.C.-based company. “We’ve gotten testimonials from people going through chemotherapy, menopausal women, couples who can finally sleep together comfortably—there’s so much enthusiasm and energy out there for this product.” Glideaway Sleep Products, headquartered in St. Louis, has filled in upper price points in its imported 14bed Sleep Harmony line. Three new bed profiles—a tight top, euro pillow top and super pillow top—retail for $1,299 to $1,499. They have both synthetic latex and visco foams and are upholstered in chocolate brown suede borders with quilted knit tops. Sleep Harmony also includes two youth beds and a co-branded sheet and pillow line. “We are now a full-service sleep products provider,” said Ron Fredman, executive vice president of sales and sourcing. Anatomic Global President Jeff Scorziell said his company’s “sweet spot” for visco is $1,000 to $2,000, which is where the new Pure 7 Series mattress fits. It retails for $1,299 to $1,999. The is rolled and vacuumpacked for shipping and is a step up from the Ecomfort Series, featuring super-fast recovery, high-density visco. Mebane, N.C.-based Kingsdown added luxury latex models to its dualcomfort Sleep to Live 900 Series beds. www.sleepproducts.org/bedtimes
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