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Train the Trainer Course book - Cochrane Public Health Group

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Unique Identifier<br />

2014859<br />

Record Owner<br />

NLM<br />

Authors<br />

Bauman KE. LaPrelle J. Brown JD. Koch GG. Padgett CA.<br />

Institution<br />

Department of <strong>Health</strong> Behavior and <strong>Health</strong> Education, School of <strong>Public</strong> <strong>Health</strong>, University of North Carolina,<br />

Chapel Hill 27599-7400.<br />

Title<br />

The influence of three mass media campaigns on variables related to adolescent cigarette smoking: results of a<br />

field experiment.<br />

Source<br />

American Journal of <strong>Public</strong> <strong>Health</strong>. 81(5):597-604, 1991 May.<br />

Abbreviated Source<br />

Am J <strong>Public</strong> <strong>Health</strong>. 81(5):597-604, 1991 May.<br />

<strong>Public</strong>ation Notes<br />

The publication year is for <strong>the</strong> print issue of this journal.<br />

NLM Journal Code<br />

1254074, 3xw<br />

Journal Subset<br />

AIM, IM<br />

Local Messages<br />

Held at RCH: 1985 onwards, Some years online fulltext - link from library journal list<br />

Country of <strong>Public</strong>ation<br />

United States<br />

MeSH Subject Headings<br />

Adolescent<br />

*Adolescent Behavior<br />

Child<br />

*<strong>Health</strong> Education / mt [Methods]<br />

Human<br />

*Mass Media<br />

Pamphlets<br />

Peer <strong>Group</strong><br />

Radio<br />

Regression Analysis<br />

*Smoking / pc [Prevention & Control]<br />

Sou<strong>the</strong>astern United States<br />

Support, U.S. Gov't, P.H.S.<br />

Television<br />

Abstract<br />

Subject headings<br />

Textwords in abstract, eg.<br />

television, adolescent,<br />

mass media, smoking<br />

BACKGROUND: This paper reports findings from a field experiment that evaluated mass media campaigns<br />

designed to prevent cigarette smoking by adolescents. METHODS: The campaigns featured radio and television<br />

messages on expected consequences of smoking and a component to stimulate personal encouragement of peers<br />

not to smoke. Six Standard Metropolitan Statistical Areas in <strong>the</strong> Sou<strong>the</strong>ast United States received campaigns and<br />

four served as controls. Adolescents and mo<strong>the</strong>rs provided pretest and posttest data in <strong>the</strong>ir homes. RESULTS<br />

AND CONCLUSIONS: The radio campaign had a modest influence on <strong>the</strong> expected consequences of smoking<br />

and friend approval of smoking, <strong>the</strong> more expensive campaigns involving television were not more effective<br />

than those with radio alone, <strong>the</strong> peer-involvement component was not effective, and any potential smoking<br />

effects could not be detected.<br />

ISSN<br />

0090-0036<br />

<strong>Public</strong>ation Type<br />

Journal Article.<br />

Grant Number<br />

44

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