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WHAT'S NEW @ KINETIC???!!! - Kinetic Video

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BEST PRACTICES FOR YOUR WEBSITE COLLECTION<br />

Learn from the experts what you need to know about what's happening right now on the Web and E-Commerce.<br />

1. BEHIND THE BROWSER<br />

water at your site. Know your risk of liability for defamation<br />

Matt Cohen CEO and Founder, OneSpot<br />

or copyright infringement, particularly in user-generated<br />

In easy-to-understand lay terms, Matt Cohen explains the content. Privacy policy requirements and other privacy<br />

key applications at work behind a web page. You’ll see how issues are also covered.<br />

a page is generated from file downloads and links, how 8. SMARTER STRATEGIES FOR E<strong>NEW</strong>SLETTERS - Loren<br />

traffic to the page is tracked, what cookies are and how McDonald Vice President, Industry Relations, SilverPOP<br />

they are used, and more.<br />

Spam complaints. Blocked images. Mobile devices. List<br />

2. BROADCASTING YOUR BRAND<br />

churn and more. Learn practical Enewsletter optimization<br />

Cody Simms Senior Director of Product Management, Yahoo! tips that improve deliverability and readability. Gain<br />

A primer on ways to sprinkle your brand and your content insights on how to develop revenue streams as well as how<br />

throughout the Web using on-demand methods such as RSS, to attract and keep subscribers.<br />

activity streaming through social channels such as Twitter 9. TEN MISTAKES WEB SITES STILL MAKE... AND HOW TO<br />

and FriendFeed, widget embedded content, and shared FIX THEM with Michael Gold West Gold Editorial Consulting,<br />

application platforms.<br />

Susan West West Gold Editorial Consulting<br />

3. HARNESSING THE POWER OF BLOGGS<br />

Strategies for demystifying baffling navigation, maximizing<br />

Scott Karp Editor and Publisher, Publishing 2.0 Blog<br />

use of space, improving search tools, unearthing buried<br />

As a platform for daily online publishing, blogs can<br />

treasure, translating "site speak" into your target’s<br />

dynamically connect your site to the larger online<br />

language, and revving up flat content by making use of the<br />

ecosystem and draw people to your site. The more readers Web’s special powers.<br />

link to your blog, the higher your search engine ranking. 10. USER-GENERATED CONTENT: Growing It, Controlling It<br />

Learn how blogging can expand your editorial mission.<br />

Kevin McKean Vice President and Editorial Director,<br />

4. HOW TO PULL OFF A SUCCESSFUL REDESIGN<br />

Consumer Reports<br />

Michael Gold West Gold, Editorial Consulting<br />

Use social media to engage your readers in repurposing and<br />

Redesigning your Website starts with preplanning, goal integrating your Web content in ways that serve your<br />

setting, and getting early buy-in from stakeholders. Nine mutual goals. Learn commonsense principles for<br />

key steps are outlined, including developing a redesign encouraging your users to build out your site through blogs,<br />

blueprint, creating mockups to communicate to developers, reviews, viral marketing, and more.<br />

and conducting user testing.<br />

11. USING WEB METRICS STRATEGICALLY<br />

5. MOBILE STRATEGIES<br />

Shari Cleary Director, Digital Entertainment and Games<br />

Sabina Shnapek Director of Advertising Sales, Ad Infuse Research, MTV Networks<br />

Mobile content usage is rapidly expanding, offering<br />

We all have technology in place to track Web statistics. But<br />

opportunities for content owners and advertisers to deliver interpreting the data and acting on it to improve our sites is<br />

content to mobile devices. Here’s how to get started, from challenging. Learn what Key Performance Indicators you<br />

market assessment and business case planning to<br />

should track, who should see the data, and how to analyze<br />

partnering, distribution and revenue strategies.<br />

it against your performance goals.<br />

6. SECRETS OF SEARCH ENGINE OPTIMIZATION<br />

12. VIDEO STRATEGIES: What's Working Today<br />

Rand Fishkin Founder and CEO, SEOmoz<br />

Sean Nolan, Director, Men's Health Online and Molly Wood<br />

Search engines present both challenges and opportunities Executive Editor, CNET.com<br />

for site designers and developers. Learn how search engines Whether you’re a novice and learning how to cost<br />

judge a Web page’s relevance and importance, how to<br />

effectively build the infrastructure for video capability at<br />

improve your site's ranking, and what it takes to draw more your site, or you’re experienced and exploring new<br />

visitors from search engines.<br />

strategies such as video distribution, get tips on new<br />

7. STAYING OUT OF LEGAL TROUBLE<br />

Jon Hart Partner, Dow Lohnes and Albertson, PLLC<br />

Protect your content and your brand - and stay out of hot<br />

practices that draw and engage more users.<br />

#6550/1005 Twelve programs 2009 $129 each or Series $955<br />

MONEY, BANKING & CREDIT<br />

CASH, CREDIT, AND YOUR FUTURE<br />

What are your students looking forward to? More education? A great job? A cool car? Dreams are free but achieving them<br />

takes good planning, hard work and money. Get a head start by learning how to manage money, understand paychecks and<br />

the basics of credit and debit cards. Follow along as two teen viewers watch a financial awards show and learn the right way<br />

to manage their money. #12462/1290 20 minutes 2009 Includes Teaching Materials $99.95 *CC<br />

HELP! They Stole My Name!<br />

What is identity theft? Can it happen to me? How likely is it that it will? What can I do if it does happen? The people you'll see<br />

onscreen aren't actors, and their harrowing tales are genuine. From corporate data theft to shoulder-surfing and skimming -<br />

we show the most common ways thieves steal your identity. Learning how to protect yourself will help you get back in<br />

control. We consulted with numerous experts from law enforcement and consumer groups, to get the information you need<br />

to avoid the most common, and not so common, identity traps. This program is a must-have for any consumer education<br />

classroom! #10372/1120 29 minutes 2007 Includes Guide $125.95 *CC<br />

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