BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

More documents

Recommendations

Info

Authors: Daina Mazutis, Ph.D, IMD Professor of Strategy and Ethics and Aileen Ionescu-Somers, Ph.D, Director, CSL Learning Platform, IMD Global Center for Sustainability Leadership with support from Michael R. Sorell (quantitative research) and Sophie Coughlan (interviews and case research), IMD Research Associates 2
Contents Executive summary ................................................................................................................................. 5 1. Defining The Business Challenge: Why Does An Authentic Corporate Purpose Matter? .............. 8 2. Methodology ................................................................................................................................... 9 3. Introducing the Authenticity of Corporate Purpose Model.......................................................... 11 4. Survey Results and Key Findings ................................................................................................... 15 4.1 Response sample .................................................................................................................... 15 4.2 The challenge of establishing an authentic corporate purpose ............................................. 15 4.3 The current state of authentic corporate purpose among organizations .............................. 18 4.4 The role of leadership in driving an authentic corporate purpose ......................................... 18 5. Testing the Authenticity of Corporate Purpose Model................................................................. 19 6. Leadership and Authentic Corporate Purpose.............................................................................. 21 7. Qualitative Research Findings ....................................................................................................... 23 7.1 Defining authentic corporate purpose ................................................................................... 23 7.2 Impact ..................................................................................................................................... 24 7.3 Integrating corporate purpose into decision-making ............................................................. 25 7.4 The role of leadership ............................................................................................................. 27 7.5 Recommendations .................................................................................................................. 27 8. Understanding the Dimensions of Authenticity ........................................................................... 28 8.1 Awareness ............................................................................................................................... 28 8.2 Embeddedness ........................................................................................................................ 31 8.3 Transparency ........................................................................................................................... 34 8.4 Checking the authenticity of corporate purpose against 12 dimensions ............................... 36 9. Executive Benchmarking Session .................................................................................................. 36 10. Implications for Leaders .............................................................................................................. 37 11. Conclusion ................................................................................................................................... 38 12. Bibliography ................................................................................................................................ 40 13. Appendices .................................................................................................................................. 43 Appendix I: Survey Questionnaire ................................................................................................ 43 Appendix II: Qualitative Interview Protocol .................................................................................. 45 Appendix III: Qualitative Interview Respondents Rating of Dimensions ..................................... 47 Appendix IV: List of Survey Respondents...................................................................................... 48 Appendix V: Characteristics of Survey Executives ........................................................................ 49 Appendix VI: Executives and Firm Characteristics ........................................................................ 50 3
Page 1: How Authentic is your Corporate Pur
Page 5 and 6: Executive summary Introduction Over
Page 7 and 8: although awareness is critical to a
Page 9 and 10: Research by Burson-Marsteller and I
Page 11 and 12: To validate the dimensional structu
Page 13 and 14: Leading Image: In contrast, researc
Page 15 and 16: 4. Survey Results and Key Findings
Page 17 and 18: Figure 4: Top Five Companies with a
Page 19 and 20: We then asked more specifically for
Page 21 and 22: 6. Leadership and Authentic Corpora
Page 23 and 24: 7. Qualitative Research Findings In
Page 25 and 26: One executive described the “doub
Page 27 and 28: companies as members. Other such fo
Page 29 and 30: - Is the organization aware of the
Page 31 and 32: 1) Seeking feedback from stakeholde
Page 33 and 34: knowledge for the broader good. Tha
Page 35 and 36: - Does the organization openly shar
Page 37 and 38: • Strategy has to illustrate purp
Page 39 and 40: making process. If managers are not
Page 41 and 42: De Hoogh, A. H., Den Hartog, D. N.,
Page 43 and 44: Leading 13. Appendices Appendix I:
Page 45 and 46: Appendix II: Qualitative Interview
Page 47 and 48: Appendix III: Qualitative Interview
Page 49 and 50: Appendix V: Characteristics of Surv
Page 51 and 52: Appendix VII: Industry Demographics
Page 53 and 54:
Appendix IX: Companies Identified a
Page 55 and 56:
Appendix XI: Ranking of Full List o
Page 57 and 58:
Appendix XIII: Status of Authentic
Page 59 and 60:
Appendix XV: Standardized item fact
Page 61:
Appendix XVII: Confirmatory Factor
show all

BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?