BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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Appendix XII: Presence of Authentic Corporate Purpose in Respondents companies (The table represents the percentage of executives that voted in each category.) Now thinking about your organization, to what extent do you believe your organization has an authentic corporate purpose? Strongly 2 3 Neutral 5 6 Strongly Total Disagree Agree Public 0.00 3.23 4.84 8.06 25.81 29.03 29.03 100.00 Private 2.25 1.12 4.49 11.24 19.10 33.71 28.09 100.00 Other 0.00 0.00 9.09 0.00 18.18 54.55 18.18 100.00 Total 1.23 1.85 4.94 9.26 21.60 33.33 27.78 100.00 (The table represents the percentage of executives that voted in each category.) Firm Size Millions of Euro Now thinking about your organization, to what extent do you believe your organization has an authentic corporate purpose? Strongly 2 3 Neutral 5 6 Strongly Total Disagree Agree 0-100 0.00 0.00 0.00 5.26 18.42 52.63 23.68 100.00 100-500 0.00 12.50 6.25 6.25 37.50 12.50 25.00 100.00 500- 0.00 0.00 0.00 0.00 33.33 16.67 50.00 100.00 1000 1000- 0.00 5.56 5.56 0.00 22.22 38.89 27.78 100.00 2500 2500- 0.00 0.00 28.57 21.43 14.29 28.57 7.14 100.00 5000 5000- 8.33 0.00 8.33 8.33 16.67 25.00 33.33 100.00 10000 10000 + 0.00 0.00 1.82 14.55 21.82 29.09 32.73 100.00 Total 0.63 1.89 5.03 9.43 22.01 33.33 27.67 100.00 56
Appendix XIII: Status of Authentic Corporate Purpose in Companies Questions on Leadership & Strategy Questions Average Standard Count Deviation In your opinion, how important is the role of leadership in establishing the 6.62 0.74 165 authenticity of a firm’s corporate purpose? Now thinking about your organization, to what extent do you believe your organization has an authentic corporate purpose? In your organization, how often would you say that corporate purpose guides your decision-making? The Company uses its corporate purpose to guide strategic decisionmaking. In your opinion, to what extent is the overall functioning of this company's leader satisfactory? In your opinion, how effective is this company's leader? In your opinion, how capable is this company's leader? 5.60 1.32 164 5.30 1.29 164 5.91 1.08 196 6.14 1.25 163 6.05 1.20 164 6.20 1.20 164 57
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How Authentic is your Corporate Pur
Page 3 and 4:
Contents Executive summary ........
Page 5 and 6: Executive summary Introduction Over
Page 7 and 8: although awareness is critical to a
Page 9 and 10: Research by Burson-Marsteller and I
Page 11 and 12: To validate the dimensional structu
Page 13 and 14: Leading Image: In contrast, researc
Page 15 and 16: 4. Survey Results and Key Findings
Page 17 and 18: Figure 4: Top Five Companies with a
Page 19 and 20: We then asked more specifically for
Page 21 and 22: 6. Leadership and Authentic Corpora
Page 23 and 24: 7. Qualitative Research Findings In
Page 25 and 26: One executive described the “doub
Page 27 and 28: companies as members. Other such fo
Page 29 and 30: - Is the organization aware of the
Page 31 and 32: 1) Seeking feedback from stakeholde
Page 33 and 34: knowledge for the broader good. Tha
Page 35 and 36: - Does the organization openly shar
Page 37 and 38: • Strategy has to illustrate purp
Page 39 and 40: making process. If managers are not
Page 41 and 42: De Hoogh, A. H., Den Hartog, D. N.,
Page 43 and 44: Leading 13. Appendices Appendix I:
Page 45 and 46: Appendix II: Qualitative Interview
Page 47 and 48: Appendix III: Qualitative Interview
Page 49 and 50: Appendix V: Characteristics of Surv
Page 51 and 52: Appendix VII: Industry Demographics
Page 53 and 54: Appendix IX: Companies Identified a
Page 55: Appendix XI: Ranking of Full List o
Page 59 and 60: Appendix XV: Standardized item fact
Page 61: Appendix XVII: Confirmatory Factor
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BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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