BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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Appendix VI: Executives and Firm Characteristics Public versus Private Answer % Public 38% Private 55% Other 7% Total 100% Size of firm in Millions (Euro) Answer % 0-100 24% 100-500 10% 500-1000 4% 1000-2500 11% 2500-5000 9% 5000-10000 7% 10000 + 35% Total 100% 50
Appendix VII: Industry Demographics Answer % Answer % Academic 1% Machinery 3% Aerospace 0% Media 1% Agriculture and Fishing 4% Metal 1% Airline 0% Mining 0% Automotive 2% Non-Profit 1% Building Materials 6% Oil and Gas 2% Business and Professional Services 7% Paper and Packaging 5% Chemicals 4% Pharmaceuticals and 4% Health-care Computer 1% Power and Utilities 1% Construction 3% Publishing 1% Defense 0% Retailing 2% Energy 6% Rubber 0% Engineering 1% Software 1% Fast-moving Consumer Goods 10% Technology and 2% Communications Financial Services 8% Textiles 1% Food and Beverages 7% Transport and 2% Logistics Glass and Glassware 1% Travel and Tourism 0% Government 1% Toys 0% Health-care 4% Other 6% High tech / Electronics / Telecoms 2% Total 100% Industrial Goods 1% Leisure and Entertainment 0% Machinery 3% Media 1% Metal 1% Mining 0% Non-Profit 1% Oil and Gas 2% Paper and Packaging 5% Pharmaceuticals and Healthcare 4% Power and Utilities 1% Publishing 1% 51
Page 1 and 2: How Authentic is your Corporate Pur
Page 3 and 4: Contents Executive summary ........
Page 5 and 6: Executive summary Introduction Over
Page 7 and 8: although awareness is critical to a
Page 9 and 10: Research by Burson-Marsteller and I
Page 11 and 12: To validate the dimensional structu
Page 13 and 14: Leading Image: In contrast, researc
Page 15 and 16: 4. Survey Results and Key Findings
Page 17 and 18: Figure 4: Top Five Companies with a
Page 19 and 20: We then asked more specifically for
Page 21 and 22: 6. Leadership and Authentic Corpora
Page 23 and 24: 7. Qualitative Research Findings In
Page 25 and 26: One executive described the “doub
Page 27 and 28: companies as members. Other such fo
Page 29 and 30: - Is the organization aware of the
Page 31 and 32: 1) Seeking feedback from stakeholde
Page 33 and 34: knowledge for the broader good. Tha
Page 35 and 36: - Does the organization openly shar
Page 37 and 38: • Strategy has to illustrate purp
Page 39 and 40: making process. If managers are not
Page 41 and 42: De Hoogh, A. H., Den Hartog, D. N.,
Page 43 and 44: Leading 13. Appendices Appendix I:
Page 45 and 46: Appendix II: Qualitative Interview
Page 47 and 48: Appendix III: Qualitative Interview
Page 49: Appendix V: Characteristics of Surv
Page 53 and 54: Appendix IX: Companies Identified a
Page 55 and 56: Appendix XI: Ranking of Full List o
Page 57 and 58: Appendix XIII: Status of Authentic
Page 59 and 60: Appendix XV: Standardized item fact
Page 61: Appendix XVII: Confirmatory Factor

BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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