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BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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8. What helped or enabled th<strong>is</strong> dec<strong>is</strong>ion to be made?<br />

9. What have been some of the barriers, if any, that you have encountered when trying to be<br />

authentic in <strong>your</strong> corporate purpose?<br />

10. <strong>How</strong> did you overcome the barrier(s)? What kind of organizational processes, structures, or<br />

rewards are in place to help <strong>your</strong> employees overcome these barriers and to be authentic<br />

with regards to the corporate purpose?<br />

11. Do you encounter barriers to communicating corporate purpose externally?<br />

12. What would you say <strong>is</strong> the role of leadership in establ<strong>is</strong>hing and maintaining the authenticity<br />

of corporate purpose?<br />

13. What recommendations do you have for other companies that are trying to establ<strong>is</strong>h an<br />

authentic corporate purpose?<br />

14. Thank you so much for <strong>your</strong> time, <strong>is</strong> there anything else you’d like to add before we end that<br />

we haven’t covered around the topic of authenticity of corporate purpose?<br />

Thank you!<br />

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