BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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Appendix IV: List of Survey Respondents (by company and area of activity) Company Area of Activity Interview Date Packaging Environment Performance 23/09/2014 Technology Food Services 24/09/2014 Cement Innovation Management & Collaboration 26/09/2014 Pharmaceutical Compliance 30/09/2014 Automotive Sustainability 10/10/2014 Automotive Energy & Environmental Affairs 13/10/2014 Food & beverage FMCG Communications 14/10/2014 Food & beverage FMCG Procurement & Sustainability 28/10/2014 Food & beverage FMCG Communications 29/10/2014 FMCG Foundation 30/10/2014 Chemicals and health Communications 03/11/2014 A FMCG company Environmental Sustainability 17/11/2014 48
Appendix V: Characteristics of Survey Executives Gender Answer % Male 71% Female 29% Total 100% Demographics Demographics Number Average Age 51 Average Years of Work Experience 27 Number of Nationalities 46 Education Answer % Some High School 1% High School 2% Attended University 1% B.A. (Bachelor of Arts) 4% B.S. (Bachelor of Science) 10% B.B.A. (Bachelor of Business Administration) 9% M.A. (Master of Arts) 7% M.S. (Master of Science) 23% M.B.A. (Master of Business Administration) 31% Attended Doctoral Program 2% PhD (Doctor of Philosophy) 9% M.D. (Doctor of Medicine) 0% J.D. (Juris Doctor) 2% Total 100% 49
Page 1 and 2: How Authentic is your Corporate Pur
Page 3 and 4: Contents Executive summary ........
Page 5 and 6: Executive summary Introduction Over
Page 7 and 8: although awareness is critical to a
Page 9 and 10: Research by Burson-Marsteller and I
Page 11 and 12: To validate the dimensional structu
Page 13 and 14: Leading Image: In contrast, researc
Page 15 and 16: 4. Survey Results and Key Findings
Page 17 and 18: Figure 4: Top Five Companies with a
Page 19 and 20: We then asked more specifically for
Page 21 and 22: 6. Leadership and Authentic Corpora
Page 23 and 24: 7. Qualitative Research Findings In
Page 25 and 26: One executive described the “doub
Page 27 and 28: companies as members. Other such fo
Page 29 and 30: - Is the organization aware of the
Page 31 and 32: 1) Seeking feedback from stakeholde
Page 33 and 34: knowledge for the broader good. Tha
Page 35 and 36: - Does the organization openly shar
Page 37 and 38: • Strategy has to illustrate purp
Page 39 and 40: making process. If managers are not
Page 41 and 42: De Hoogh, A. H., Den Hartog, D. N.,
Page 43 and 44: Leading 13. Appendices Appendix I:
Page 45 and 46: Appendix II: Qualitative Interview
Page 47: Appendix III: Qualitative Interview
Page 51 and 52: Appendix VII: Industry Demographics
Page 53 and 54: Appendix IX: Companies Identified a
Page 55 and 56: Appendix XI: Ranking of Full List o
Page 57 and 58: Appendix XIII: Status of Authentic
Page 59 and 60: Appendix XV: Standardized item fact
Page 61: Appendix XVII: Confirmatory Factor

BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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