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BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

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12. Bibliography<br />

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Consumer Judgments of Advert<strong>is</strong>ers Claims. Journal of Advert<strong>is</strong>ing. 37(1): 5–15.<br />

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Burson-Marsteller and <strong>IMD</strong> International. (2010) “Communicating <strong>Corporate</strong> <strong>Purpose</strong>”<br />

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40

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