BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose
BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose
BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Appendix VIII: Ranking of Companies Identified as Having a <strong>Corporate</strong> <strong>Purpose</strong><br />
Question: Identify a company with corporate purpose<br />
Rank Company Name Count Percent<br />
1 Google 9 4.97<br />
2 Nestlé 9 4.97<br />
3 Apple 7 3.87<br />
4 IKEA 6 3.31<br />
5 Patagonia 6 3.31<br />
6 Novart<strong>is</strong> 4 2.21<br />
7 Roche 4 2.21<br />
8 Caterpillar 3 1.66<br />
9 Danone 3 1.66<br />
10 Holcim 3 1.66<br />
11 Innocent 3 1.66<br />
12 Japan Tobacco International 3 1.66<br />
13 Johnson & Johnson 3 1.66<br />
14 Nike 3 1.66<br />
15 Tesla 3 1.66<br />
16 Shell 3 1.66<br />
17 Coca-Cola 2 1.10<br />
18 D<strong>is</strong>ney 2 1.10<br />
19 Hilton Worldwide 2 1.10<br />
20 Kingf<strong>is</strong>her 2 1.10<br />
21 Lego 2 1.10<br />
22 Microsoft 2 1.10<br />
23 Migros 2 1.10<br />
24 Novo Nord<strong>is</strong>k A/S 2 1.10<br />
25 Philipps 2 1.10<br />
26 Syngenta 2 1.10<br />
27 The Red Cross 2 1.10<br />
28 Toyota 2 1.10<br />
29 Unilever 2 1.10<br />
30 Volvo 2 1.10<br />
31 Waitrose 2 1.10<br />
M<strong>is</strong>sing 28%<br />
52
Change language