BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

More documents

Recommendations

Info

8. What helped or enabled this decision to be made? 9. What have been some of the barriers, if any, that you have encountered when trying to be authentic in your corporate purpose? 10. How did you overcome the barrier(s)? What kind of organizational processes, structures, or rewards are in place to help your employees overcome these barriers and to be authentic with regards to the corporate purpose? 11. Do you encounter barriers to communicating corporate purpose externally? 12. What would you say is the role of leadership in establishing and maintaining the authenticity of corporate purpose? 13. What recommendations do you have for other companies that are trying to establish an authentic corporate purpose? 14. Thank you so much for your time, is there anything else you’d like to add before we end that we haven’t covered around the topic of authenticity of corporate purpose? Thank you! 46
Appendix III: Qualitative Interview Respondents Rating of Dimensions In the table below, could you please rate each dimension on a scale of 1 to 7. Attached is a brief description of the dimensions for further information. Dimensions Transparency How important overall is authenticity of corporate purpose? (1=Not important at all, 7= Extremely important) How important is it to your company? (1=Not important at all, 7= Extremely important) How would you rate your company’s performance? (1=Poor, 7= Excellent) How challenging is it for your company? (1=Not at all Challenging 7=Extremely Challenging) How important is it for your decisionmaking process? (1=Not important at all, 7= Extremely important) Awareness Balance Reliability Connectedness Self-regulation Reputation Passion Embeddedness Continuity Originality Long-term orientation 47
Page 1 and 2: How Authentic is your Corporate Pur
Page 3 and 4: Contents Executive summary ........
Page 5 and 6: Executive summary Introduction Over
Page 7 and 8: although awareness is critical to a
Page 9 and 10: Research by Burson-Marsteller and I
Page 11 and 12: To validate the dimensional structu
Page 13 and 14: Leading Image: In contrast, researc
Page 15 and 16: 4. Survey Results and Key Findings
Page 17 and 18: Figure 4: Top Five Companies with a
Page 19 and 20: We then asked more specifically for
Page 21 and 22: 6. Leadership and Authentic Corpora
Page 23 and 24: 7. Qualitative Research Findings In
Page 25 and 26: One executive described the “doub
Page 27 and 28: companies as members. Other such fo
Page 29 and 30: - Is the organization aware of the
Page 31 and 32: 1) Seeking feedback from stakeholde
Page 33 and 34: knowledge for the broader good. Tha
Page 35 and 36: - Does the organization openly shar
Page 37 and 38: • Strategy has to illustrate purp
Page 39 and 40: making process. If managers are not
Page 41 and 42: De Hoogh, A. H., Den Hartog, D. N.,
Page 43 and 44: Leading 13. Appendices Appendix I:
Page 45: Appendix II: Qualitative Interview
Page 49 and 50: Appendix V: Characteristics of Surv
Page 51 and 52: Appendix VII: Industry Demographics
Page 53 and 54: Appendix IX: Companies Identified a
Page 55 and 56: Appendix XI: Ranking of Full List o
Page 57 and 58: Appendix XIII: Status of Authentic
Page 59 and 60: Appendix XV: Standardized item fact
Page 61: Appendix XVII: Confirmatory Factor

BM_IMD_REPORT-How-Authentic-is-your-Corporate-Purpose

Create successful ePaper yourself

Delete template?

Save as template?